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  • Cheryl Tan

Microsoft Experience Centre Asia: The First Outside of Redmond, Seattle

Updated: Aug 19, 2021

Come join us for a tour of the first-ever Microsoft Experience Centre Asia outside of Seattle, here in Singapore.

The Microsoft Experience Centre is a place where the company represents the very best of Microsoft’s partner and customer co-innovations.

Being a sponsor of the Formula 1 team, Renault, Microsoft shows how their solutions can use the power of the team’s data to make real-time decisions that can mean the difference between winning and losing.

There are also solutions that help in the training of medical professionals, resulting in expedited training times to help medical personnel quickly diagnose patients and do their job.

With retail solutions also available and features such as dynamic pricing, customer personalization and fraud detection, it’s definitely something that we might see in stores in the near future.

But the most interesting area is the “factory”, as Microsoft calls it. It’s where their team co-innovates with customers like Singtel to reimagine the future and create marketplaces to realize the benefits of 5G technology and more.

There’s also an Envisioning Theatre where Microsoft brings their customers to realize how they can operate differently, transform businesses digitally and where the customers can walk away from traditional environments and be immersed deeply in something different.

There’s also a lounge where startups, high-tech professionals, investors and more can gather to have conversations and meetings.

Director of the Microsoft Experience Centre Asia, Rebecca Hick, ends off by describing the Experience Centre: “At the end of the day, it’s a facility, but it’s really inspired to be home. And the team are super-empowered to live with space to the best of their ability so that they can reach new markets faster and they can realize outcomes faster.”

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