Microsoft Expands AI Models in 365 Copilot to Reduce Costs and Enhance Efficiency

Microsoft is making strategic moves to incorporate a variety of artificial intelligence models, both internal and third-party, into its Microsoft 365 Copilot product. This initiative aims to diversify from the current reliance on technology from OpenAI and drive cost efficiencies, according to sources familiar with the matter.

Credit: MICROSOFT

The tech giant, a significant supporter of OpenAI, is looking to reduce its dependency on the AI startup, a shift from previous years when Microsoft highlighted its access to OpenAI's models. The introduction of Microsoft 365 Copilot in March 2023 heavily featured OpenAI's GPT-4 model as a key selling point.

Concerns about cost and speed for enterprise users have prompted Microsoft to explore reducing its reliance on OpenAI within 365 Copilot. The company is actively working on integrating its own smaller models, such as the latest Phi-4, and customising other open-weight models to enhance the product's speed and efficiency.

Microsoft's objective is to streamline operations, potentially leading to cost savings that could be passed on to customers. The company's leadership, including CEO Satya Nadella, is closely monitoring these efforts to enhance the performance and competitiveness of 365 Copilot.

In a statement, Microsoft acknowledged its continued partnership with OpenAI on frontier models, emphasising the flexibility to incorporate various models from both OpenAI and Microsoft based on specific product requirements. Meanwhile, OpenAI declined to provide any comments on the matter.

The tech giant's approach aligns with similar strategies seen in other Microsoft business units, where the utilisation of OpenAI models has evolved. GitHub, under Microsoft's umbrella since 2018, has integrated models from Anthropic and Google as alternatives to OpenAI's GPT-4o. Similarly, Microsoft's consumer chatbot Copilot has transitioned to using in-house models alongside OpenAI models.

Microsoft 365 Copilot, an AI assistant integrated into Microsoft's suite of enterprise software, continues to strive for widespread adoption and positive returns on investment within enterprises. While specific sales data remains undisclosed, concerns around pricing and utility have been raised. Research from Gartner revealed that a majority of information technology companies have not progressed beyond the pilot stage with their 365 Copilot initiatives.

Despite these challenges, analysts at BNP Paribas Exane anticipate a surge in adoption, projecting Microsoft to reach over 10 million paid users for 365 Copilot this year. Additionally, Microsoft reported in a November blog post that 70% of Fortune 500 companies are leveraging 365 Copilot, indicating a growing interest and uptake among leading enterprises.

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• Microsoft is diversifying AI models in 365 Copilot to reduce costs and enhance efficiency.

• The company aims to lessen reliance on OpenAI and introduce internal and third-party models.

• Microsoft's leadership, including CEO Satya Nadella, closely monitors the initiative's progress.

Source: REUTERS