Apple’s next launch event is expected to happen very soon, and if a new report is to be believed, the company now has a target date for when it’ll take place.
According to Bloomberg’s Mark Gurman, the Cupertino company is targeting 7 September for the launch of the iPhone 14 family, along with what has previously been described as a “flood of new products”. The tech giant hasn’t confirmed the date yet, but it does fall within the annual iPhone launch window, which is typically held in the first half of September to welcome the busy fall product season.
Apple declined to comment on the event's timing as it's perhaps saving the reveal for a later date. Plans could also still change, though the launch event won't likely be delayed for more than a week or so.
Gurman notes that iPhones usually hit stores a week and a half after they’re officially unveiled, and Apple is sticking to this pattern this year. He adds some employees of the company have already been asked to prepare for a major product launch on 16 September, so that’s perhaps the date the iPhone 14 goes up for sale.
Apple is said to be once again opting to have an online-only launch event, with pre-recorded keynotes and presentations from key personnel, instead of hosting an in-person gathering. The employees have reportedly started recording their respective segments over the past weeks.
The iPhone 14 is expected to be the highlight of the event, but same as previous years, Apple could launch a few other products alongside it. This includes the Apple Watch Series 8, which is rumoured to feature a Pro model, Apple Watch SE and maybe a few others that have long been rumoured to be in the cards, such as updated iPad and MacBook models as well as a new AirPods Pro. Then again, some of these products could come much later.
Apple users can also expect the latest software updates to be rolled out to their devices starting in September with iOS 16 and watchOS 9. Meanwhile, macOS Ventura and the new iPadOS will roll out in October.
Apple is reportedly targeting 7 September as the day it would hold its next launch event, where it plans to unveil the iPhone 14.
The flagship device is then expected to go on sale starting 16 September.
The tech giant hasn’t confirmed the date yet, but it falls within the annual iPhone launch window, typically held in the first half of September to welcome the busy fall product season.
Apple is said to be once again opting to have an online-only launch event, with pre-recorded keynotes and presentations from key personnel, instead of hosting an in-person gathering.