TikTok to Label AI-Generated Content with Content Credentials amid US Election Interference Concerns
Updated: Aug 26
TikTok plans to label AI-generated content using Content Credentials. The move aims to address concerns about potential interference in U.S. elections. TikTok already labels AI-generated content within the app, but this initiative extends to content generated outside the platform.
This move comes amidst concerns raised by researchers about the potential misuse of AI-generated content to interfere with the upcoming U.S. elections. TikTok is already part of a group of 20 tech companies that have pledged to combat this issue.
While TikTok currently labels AI-generated content created within the app, this new initiative will extend the labeling to videos and images generated outside of the platform. Adam Presser, head of operations and trust and safety at TikTok, stated in an interview that the company has policies in place to remove any realistic AI-generated content that violates their community guidelines.
The Content Credentials technology, which TikTok plans to implement, was developed by the Coalition for Content Provenance and Authenticity. This coalition, co-founded by Adobe, Microsoft, and others, has made the technology available for other companies to use. Notably, OpenAI, the creator of ChatGPT, has already adopted this technology.
Other major platforms, including YouTube (owned by Google's Alphabet) and Meta Platforms (owner of Instagram and Facebook), have also expressed their intention to utilise Content Credentials. For the system to be effective, both the generative AI tool's creator and the content distribution platform must agree to use this industry standard.
The implementation of Content Credentials involves attaching a watermark to AI-generated images and adding data to the file that can indicate if it has been tampered with. When a user employs OpenAI's Dall-E tool to generate an image, for instance, OpenAI applies a watermark and embeds data in the file. If such a marked image is uploaded to TikTok, it will automatically be labeled as AI-generated.
TikTok, owned by China's ByteDance, currently boasts 170 million users in the U.S. However, the platform faces challenges due to a recent law that requires ByteDance to divest TikTok or face a ban. TikTok and ByteDance have filed a lawsuit to block the law, arguing that it violates the First Amendment.
TikTok plans to label AI-generated content using Content Credentials.
The move aims to address concerns about potential interference in U.S. elections.
TikTok already labels AI-generated content within the app, but this initiative extends to content generated outside the platform.
Source: REUTERS
