Nvidia to Launch New AI Chips, Rubin CPX, for Video and Software Generation
- tech360.tv
- Sep 10, 2025
- 1 min read
Nvidia announced a new artificial intelligence chip on Tuesday, set for launch by the end of next year. The Rubin CPX chips are designed to handle complex functions, including video and software generation.
These chips will be built on Nvidia's next-generation Rubin architecture, following its Blackwell technology. This architecture aims to address the intensifying processing needs of increasingly sophisticated AI systems.
AI models currently struggle with data-heavy tasks, such as generating video content. Processing one hour of video can require up to 1 million tokens, a challenging feat for traditional graphics processing units.
Nvidia's solution integrates various steps, including video decoding, encoding, and inference, directly into the new chip. Inference is when AI models produce an output.
The company stated that an investment of USD 100 million in these new systems could help generate USD 5 billion in token revenue. This reflects Wall Street's focus on the financial returns from AI hardware.
The development of advanced AI systems has made Nvidia the world's most valuable company. Nvidia holds a dominant share of the AI chip market with its high-end processors.
Nvidia plans to launch its new Rubin CPX AI chips by the end of next year.
These chips are engineered for complex functions, including video and software generation.
The Rubin CPX chips will be built on Nvidia's next-generation Rubin architecture.
Source: REUTERS
