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  • Lawrence Ng

NTUC FairPrice Goes Cashless To Protect Customers’ Safety, Help Track LinkPoints

Updated: Aug 21, 2021

On 26 July 2021, NTUC FairPrice announced that it will let customers pay for groceries without using physical bills. The supermarket company explained that amid the pandemic, cashless transactions are on the rise as consumers seek safer ways to buy products and services.

Credit: NTUC FairPrice

“The pandemic is transforming the retail industry and businesses are serving consumers through multiple channels and platforms. To this end, FairPrice envisions a seamless omni-channel approach towards customer experience – a new normal shopping experience that strives to engage customers anytime and anywhere, both online and offline,” wrote FairPrice in a press release.

FairPrice Group CEO Seah Kian Peng relished the strides the company made with the FairPrice app, which will facilitate the cashless system.

“The enhanced FairPrice app marks a significant milestone in our digital transformation strategy and provides our customers with an easier and more intuitive way to make payment. It also empowers them with the convenience of tracking their transactions as well as checking balances on their reward points so that they can maximise savings when they shop with us.”

The FairPrice app will allow customers to transact at any FairPrice retail store and Unity pharmacies in Singapore. The public will be able to access the improved app from 1 August 2021 onwards. Aside from a smooth online and offline grocery shopping experience, the app will let users earn, redeem and track LinkPoints in a cardless manner.

This would forego the typical process of a shopper needing to present their Plus!, NTUC Plus! Union card or OCBC Plus! credit card in order to collect or use loyalty points.

Customers who would like to earn LinkPoints will no longer need to meet the minimum spending fee of S$20 to do so. With such a requirement now waived, consumers can save more while availing of a Plus! Rewards programme that does not impose any subscription fees.

As of writing, FairPrice services over 500,000 customers every day across 230 stores in the country. It caters to consumers’ varying needs by operating different businesses such as FairPrice Supermarkets, FairPrice Finest, FairPrice Shop, FairPrice Xtra hypermarkets, Warehouse Club and Unity pharmacies. Meanwhile, the e-commerce site FairPrice Online has more than 370,000 users.


Written by Sophia Lopez

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