Nio Introduces Smartphone Designed for Electric Cars
Chinese electric vehicle (EV) manufacturer Nio Inc has unveiled its first-ever smartphone, specifically developed to be used in conjunction with its electric cars.
The Nio Phone offers a range of features, including the ability to instruct the car to park itself. This launch highlights the advanced state of EV technologies in China, where electric cars account for over a third of vehicle sales.
The Nio Phone allows drivers to remotely control their vehicles, even when the phone is switched off. It also enables users to notify their cars to drive to their location, a feature permitted in restricted spaces and at low speeds in China. With more than 30 car-specific functions, the Nio Phone aims to break new ground in connection technologies.
William Li, Nio's CEO, expressed his belief that competitors would learn from their smartphone innovations. The Nio Phone will be available in three models, priced between 6,499 and 7,499 yuan ($890-$1,030). Initially, the phone will only be sold in China, with deliveries starting on September 28.
Despite concerns from investors about Nio taking on too much, CEO William Li remains committed to the smartphone project. Analysts suggest that Nio's primary interest in designing the phone is to collect user data, which could enhance the overall user experience and customer loyalty.
The integration of smartphones and automobiles is becoming increasingly common. Meizu, a smartphone manufacturer acquired by Zhejiang Geely Holding's founder, has released smartphones that connect to Geely's Lynk & Co-branded cars. Smartphone maker Xiaomi is also set to enter the automotive industry.
Nio, currently ranked ninth among electric and hybrid car manufacturers in China, has been heavily investing in self-developed technologies for key components such as chips and batteries. The company has also built a loyal customer base by offering exclusive membership clubs and Nio-branded products.
After experiencing a slump in sales during the first half of the year, Nio has seen signs of recovery, with August deliveries increasing by 81% compared to the previous year. The company has sold approximately 94,350 vehicles in the first eight months of 2023, outpacing the overall growth rate of electric car sales in China.
Nio has launched its first smartphone designed for use with its electric cars.
The Nio Phone offers a range of car-specific functions, including remote control and parking instructions.
The smartphone will be available in three models, priced between 6,499 and 7,499 yuan.
Nio aims to collect user data to enhance the overall user experience and customer loyalty.