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Microsoft Unveils 'Copilot+' PCs with AI Features

tech360.tv

Updated: May 23, 2024

Microsoft introduces "Copilot+" PCs with AI characteristics, addressing the growing need for AI integration in personal computers. The new computers will cost $1,000 and will be available for purchase beginning June 18. The "Recall" feature enables users to quickly access previous activities and information stored on the device.

Microsoft
Credit: REUTERS

Satya Nadella, the company's Chief Executive, revealed the "Copilot+" PCs at an event on its Redmond, Washington campus. These AI-powered laptops, which start at $1,000, will be available for purchase beginning June 18.


The new Copilot+ PCs are intended to conduct AI activities without relying on cloud data centres, resulting in faster and more efficient processing. One of these computers' noteworthy features is the "Recall" function, which tracks and remembers a user's device behaviours, making it easy to retrieve previous actions and information. This functionality is handy for people who want to recall anything they did even months later.


During the event, Microsoft also demonstrated the capabilities of its Copilot voice assistant, which served as a real-time virtual coach for a player of the popular video game "Minecraft." The company anticipates that 50 million AI PCs will be sold in the next year, with quicker AI assistants running directly on PCs being marketed as a compelling incentive to upgrade.


Microsoft's decision to establish the Copilot+ computer category is viewed as an effort to reinvigorate the PC market, which experienced a 15% drop in global shipments last year. The business hopes to capture around one-fifth of all PC sales with this new AI-focused category.


Creative Strategies analyst Ben Bajarin believes that convincing users of the Copilot+ machines' unique device experience will be critical to their success. Microsoft's marketing strategy for the Copilot+ machines is similar to Intel's promotion of the "Ultrabook" category in 2011, which sought to compete with Apple's MacBook Air.


In addition to the Copilot+ PCs, Microsoft stated that GPT-4o, the most recent technology from OpenAI's ChatGPT, will soon be offered as part of the Copilot portfolio. The business also announced a new iteration of its Surface Pro tablet and Surface Laptop, which use Qualcomm CPUs based on Arm Holdings' architecture. Microsoft's Prism technology will allow software designed for Intel and AMD processors to operate on Arm-based CPUs.


Microsoft's product presentation coincided with its annual developer conference, where the corporation seeks to secure its position as a market leader in AI products that consumers are ready to pay for. Its collaboration with OpenAI has given Apple an advantage over Alphabet in the race to dominate the AI space.


As Windows PC manufacturers face increased competition from Apple's custom-designed CPUs, Microsoft's collaboration with Qualcomm to deliver Arm-based semiconductor designs to the Windows operating system has proven critical. However, other chip makers, such as Nvidia, are also developing Arm-based PC CPUs.chips.

 
  • Microsoft debuts "Copilot+" PCs with AI features, targeting the growing demand for AI integration in personal computers.

  • The new computers will start at $1,000 and will be available for purchase from June 18.

  • The "Recall" feature allows users to easily retrieve past actions and information stored on the device.


Source: REUTERS

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