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Google's New Gmail Security Rules: Say Goodbye to Spam Starting April 1!

Google will reject emails from bulk senders that do not meet new authentication requirements. The new rules aim to reduce spam and enhance email security for Gmail users. Bulk senders are defined as those sending close to 5,000 messages or more to personal Gmail accounts within 24 hours.

Google is implementing new security rules for Gmail users, aiming to reduce spam and enhance email security. Starting from April 1, emails from bulk senders that do not meet the new authentication requirements will be rejected. This move is intended to prevent malicious actors from using unauthenticated or compromised domains to deliver harmful content and reduce unwanted spam.


Gmail users are no strangers to spam, but soon they will see a significant reduction in their inboxes. In just seven days, a whole bunch of spam will be blocked before it even reaches their inbox. These new rules will also increase email security for Gmail users, ensuring that only authenticated senders can deliver messages. Here's everything you need to know about Google's new security rules for bulk senders.


According to Google, a bulk sender is defined as someone who sends "close to 5,000 messages or more to personal Gmail accounts within a 24-hour period." This includes all emails sent from the same primary domain, regardless of subdomains used. Once categorised as a bulk sender, there is no expiration date, and the rules apply to all emails sent to personal Gmail accounts, including those sent from Google Workspace accounts.


To ensure email security, Google is implementing strict domain authentication rules starting from April 1. Bulk senders will be required to authenticate their emails using well-established best practices such as Domain-based Message Authentication, Reporting & Conformance, DomainKeys Identified Mail, and Sender Policy Framework. These practices aim to close loopholes that attackers exploit, ultimately protecting everyone who uses email.


While these authentication measures significantly reduce the risk of spoofing or hijacking, there are still ways around them, including SubdoMailing. However, Google assures users that Gmail has multiple layers of protection, and they are constantly adding more to defend against such attacks.


In addition to authentication requirements, starting from June 1, all bulk senders will be required to include a one-click unsubscribe option. This change aims to simplify the process of unsubscribing from mailing lists, making it easier and quicker for Gmail account holders. Bulk senders will also need to process unsubscribe requests within 48 hours.

 
  • Google will reject emails from bulk senders that do not meet new authentication requirements

  • The new rules aim to reduce spam and enhance email security for Gmail users

  • Bulk senders are defined as those sending close to 5,000 messages or more to personal Gmail accounts within 24 hours


Source: FORBES

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