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Google Explores AI Tools to Enhance News Writing, Engages with Prominent Publishers

Updated: Jan 8

Google is in talks with major news organizations, including the New York Times and Washington Post, to utilize AI tools that aid journalists in headline creation and writing styles, while reaffirming the crucial role of journalists in reporting and fact-checking.

Artificial Intelligence
Credits: REUTERS

Google is actively considering incorporating artificial intelligence (AI) tools to assist in generating news articles, as confirmed by a company spokesperson on Wednesday. While the spokesperson did not disclose the names of publishers involved, reputable sources revealed discussions with prominent media outlets such as the Washington Post, News Corp (owner of the Wall Street Journal), and the New York Times.

The proposed AI tools aim to offer journalists additional options for crafting headlines and adopting distinct writing styles, ultimately enhancing their productivity. However, Google emphasized that these AI tools are in the early stages of conceptualization, reflecting the company's ongoing exploration of novel ideas.

"We want to be clear that these tools are not designed nor capable of replacing the essential role played by journalists in reporting, creating, and fact-checking their articles," stated the Google spokesperson.

Executives who were privy to Google's pitch expressed a sense of unease, as the AI tool, internally known as Genesis, garnered mixed reactions. These executives, who chose to remain anonymous, raised concerns during the presentation. Despite this, a News Corp spokesperson refrained from commenting on the AI tool while acknowledging the company's strong relationship with Google and its CEO, Sundar Pichai's, unwavering commitment to journalism.

Recently, the Associated Press announced its partnership with OpenAI, the owner of ChatGPT, to explore the implementation of generative AI in news production. This collaboration has the potential to pave the way for similar alliances within the industry.

While some outlets have already embraced generative AI for content creation, news publications have been hesitant to adopt the technology due to fears of inaccuracies and challenges in distinguishing between human-produced and AI-generated content.

  • Google explores AI tools for news articles, engages with major publishers like NYT and Washington Post.

  • AI tools to assist journalists in headline creation and writing styles, not replacing human role.

  • Executives express unease over the AI tool pitch, while News Corp praises Google's commitment to journalism.


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