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Fujifilm GFX100 Review: The Medium Format Game Changer

Updated: Aug 19, 2021

We bring the camera that we think is the most innovative camera in 2019, the Fujifilm GFX100, out on a shoot at night in Chinatown so we can see how it performs.

It’s definitely a unique medium format camera, that’s sized similarly to the Canon 1DX Mark II, the Nikon D5 or even the Sony A7RIV when paired with the vertical battery grip. For a camera that has in-body image stabilisation (IBIS), a 102MP sensor and two batteries (thanks to the grip), that’s impressive.

It’s a gamechanger of a camera, and in some ways, it’ll change the way we use medium format as a whole. The design is a departure from the retro aesthetic that we usually see from Fujifilm, the knobs and dials are gone, making way for a gunmetal gray magnesium top and bottom, separated by a black leather wr