Disney+ Subscription Prices to Rise for Fourth Consecutive Year
- tech360.tv
- 4 hours ago
- 1 min read
Walt Disney announced Tuesday that prices for its Disney+ streaming service in the United States will increase next month. The changes, effective Oct. 21, mark the fourth consecutive year of price adjustments for the platform.
The ad-supported Disney+ plan will see a USD 2 increase, bringing its monthly cost to USD 11.99. The ad-free premium tier will rise by USD 3, reaching USD 18.99 per month.
Annual premium subscriptions will also jump by USD 30, with the new cost set at USD 189.99. Bundled packages, which combine Disney+ with Hulu, and ESPN+, are also slated for price increases, according to information on the company's website.
These adjustments are part of Walt Disney’s strategy to bolster profits from its digital platforms and transform its streaming operations into a growth engine. The streaming business achieved profitability for the first time last year.
Disney+ originally launched in Nov. 2019 at a monthly rate of USD 6.99. Previous price hikes included a 38% increase in Dec. 2022, followed by further rises in Oct. 2023, and Oct. 2024.
The company is currently facing heightened public scrutiny. This follows recent controversy over the temporary removal of "Jimmy Kimmel Live!" from ABC, which sparked calls to boycott Disney's services.
Disney+ prices in the United States will increase starting Oct. 21.
The ad-supported plan will cost USD 11.99 per month, and the ad-free premium tier will be USD 18.99 monthly.
Annual premium subscriptions will rise to USD 189.99, and bundled packages will also see increases.
Source: REUTERS