Used iPhone 12 and 13 Minis Gain Popularity in Japan as Apple Emphasises Larger Screens

Updated: Dec 18, 2023

In Japan, there has been a surge in demand for older, smaller iPhones following the release of Apple's iPhone 15 series. Consumers are seeking a niche that the new lineup does not fulfill.

Credits: REUTERS

In the week after the iPhone 15's launch on September 22, online marketplace Belong, which is part of the Itochu group, saw a significant increase in sales of the 5.4-inch (13.7 centimeters) iPhone 12 Mini and 13 Mini models.

This trend indicates that there is still a market for smaller-screen iPhones in Japan, as some consumers prefer the compact size and ease of use that these models offer. The popularity of used iPhone 12 and 13 Minis highlights the demand for more affordable options among Japanese consumers.

While Apple's latest iPhone models feature larger screens, there is a segment of the market that values the compactness and convenience of smaller devices. The iPhone 12 Mini and 13 Mini cater to this demand, providing users with a one-handed smartphone experience.

The preference for smaller iPhones in Japan is not unique to the used market. Even when the iPhone 12 Mini was first released in 2020, it accounted for a significant portion of iPhone sales in the country. This indicates a consistent demand for compact smartphones among Japanese consumers.

The popularity of used iPhone 12 and 13 Minis in Japan suggests that there is a market for smaller-screen smartphones, despite the industry trend towards larger displays. This trend also highlights the importance of offering a diverse range of options to cater to different consumer preferences.

Demand for used iPhone 12 and 13 Minis has increased in Japan following the release of Apple's iPhone 15 series.
Consumers are seeking smaller-screen iPhones that offer a compact and convenient user experience.
The popularity of these models in the used market indicates a consistent demand for smaller smartphones in Japan.

Source: Nikkei Asia