You Can Now Instantly Cross-Post Reels From Instagram to Facebook

Meta is continuing its strong push toward short-form video content as it tries to lure back users who have since moved to TikTok.

Credit: Instagram

This time around, the social media giant is rolling out updates to Reels on Facebook and Instagram, adding a bunch of new features that creators and viewers alike may find useful, as Engadget reports.


The highlight of which is the ability to instantly cross-post Reels from Instagram to Facebook with just a single tap. If you’re a creator, this can essentially help you grow your audience quicker and expand your monetisation opportunities. Instead of having to upload new content on your profile for both platforms, you can now just do it in one and cross-post it to the other.


What’s more, you can now use the “Add Yours” sticker from Stories on your Reels on Instagram. The sticker, in case you're unfamiliar, inspires your viewers to create their own content, which in this case are Reels, as sort of a response to what you posted. If you do end up starting a trend with your content, the sticker includes an attribution link to your profile, as Adam Mosseri, Head of Instagram explains. This allows viewers to discover your content and know that you started the trend.

Meanwhile, on Facebook, you can view insights for your reels, analysing different pieces of data like your reach, the average watch time for your content and total watch time, among others. This, of course, provides you with a better perspective of how your content is performing on the platform, which is important if you plan to make money out of them. You can find these metrics over at Facebook's Creator Studio.


You can also automatically create Reels using Stories you have previously shared, making it easier to perhaps recycle some of your old content. Even better, you have access to new Reels Remix tools that you can use to put a fresh spin on existing Reels. This includes the option to have your Reel play after the original or an option to have them play side-by-side.


While these new changes could help Meta's Facebook and Instagram stay competitive, going by the data from recent research, the two platforms are still a ways off from their rival TikTok in terms of daily active users among U.S. teens. However, if this push for short-form continues, there's always the chance of Meta finding a new feature or function that works to one day win users back from TikTok.

 
  • Meta is rolling out updates to Reels on Facebook and Instagram, adding a bunch of new features that craters and viewers alike may find useful.

  • This includes the ability to instantly cross-post Reels from Instagram to Facebook with just a single tap. If you’re a creator, this can essentially help you grow your audience quicker and expand your monetisation opportunities.

  • You can also now use the “Add Yours” sticker from Stories on your Reels on Instagram. The sticker inspires your viewers to create their own content, which in this case are Reels, as sort of a response to what you posted.

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