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White House, Amazon, Google and Best Buy Join Forces to Enhance Cybersecurity on Smart Devices

White House, Amazon, Google and Best Buy unite to create "U.S. Cyber Trust Mark" to safeguard against cyberattacks on smart devices.

Credits: REUTERS

The White House, together with tech giants Inc, Google and Best Buy, will unveil an innovative initiative enabling Americans to identify smart devices with enhanced cybersecurity protection.

A forthcoming certification and labelling program will elevate cybersecurity standards for appliances like refrigerators, microwaves, TVs, climate control systems and fitness trackers, according to an official White House statement. Participants in the program, including LG Electronics U.S.A., Logitech, Cisco Systems and Samsung, will affix a "U.S. Cyber Trust Mark" logo to their products, with the initiative slated for launch in 2024.

The initiative's primary objective is to fortify the security of networks and bolster economic and national security, as emphasised by an anonymous senior administration official. The Federal Communications Commission will invite public input prior to implementing the labelling program and will register a national trademark with the U.S. Patent and Trademark Office, as stated by the White House.

The recent cyber strategy introduced by the White House in March urged software developers and companies to assume greater accountability in safeguarding their systems from hacking attempts.

Moreover, the strategy expedited the efforts of agencies such as the Federal Bureau of Investigation and the Defense Department in countering global hackers and ransomware groups. Last week, Microsoft and U.S. officials disclosed that Chinese state-affiliated hackers had covertly accessed email accounts at approximately 25 organisations, including at least two U.S. government agencies since May.

  • The White House, Amazon, Google and Best Buy will announce an initiative to enhance cybersecurity on smart devices.

  • A certification and labelling program will raise cybersecurity standards for appliances, with the "U.S. Cyber Trust Mark" logo to be applied.

  • LG Electronics U.S.A., Logitech, Cisco System and Samsung are among the retailers and manufacturers participating in the program.


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