Warner Music Group Strikes Licensing Deal with TikTok to Boost Social Media Revenue

Warner Music Group the renowned record label conglomerate representing Radiohead, AC/DC and Madonna, has officially signed a licensing agreement with Chinese short-video platform TikTok.

Credits: REUTERS

This strategic partnership aims to enhance the social media revenue of Warner Music's artists and songwriters.

With TikTok boasting over 1 billion users, the multi-year deal opens doors for Warner Music to tap into new revenue streams and marketing opportunities. On Tuesday, both companies confirmed that the collaboration would provide significant prospects for artists and songwriters in leveraging TikTok's vast user base.

While the financial details of the agreement remain undisclosed, it's worth noting that platforms like TikTok have been instrumental in propelling emerging artists to stardom through viral content featuring their music, ultimately leading to substantial record deals.

In addition to unlocking new revenue streams, the licensing agreement grants Warner Music's artists and songwriters access to TikTok's brand partners, including World Wrestling Entertainment (WWE). Furthermore, they will have the opportunity to explore monetisation features such as merchandise sales, ticketing and digital goods.

The comprehensive deal encompasses the licensing of Warner Recorded Music and Warner Chappell Music collections to various TikTok platforms, including TikTok Music (the platform's premium streaming service), video editor CapCut and TikTok's Commercial Music Library.

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• Warner Music Group signs licensing deal with TikTok to bolster social media revenues.

• The multi-year agreement aims to unlock new revenue and marketing prospects for Warner Music's artists and songwriters.

• TikTok's massive user base of over 1 billion offers significant opportunities for music promotion.

Source: REUTERS