Tencent-Backed Video Game 'Black Myth: Wukong' Smashes Player Records on Debut
"Black Myth: Wukong" by Game Science, a Tencent-backed startup, debuts with a record number of players. Inspired by Chinese mythology, the game immediately jumps to the top of Steam's most popular games list. The game's release creates enormous interest both globally and domestically, trending on social media channels.
The game, inspired by the Chinese mythological hero and classic novel "Journey to the West," has quickly moved to the top of Steam's most-played games list, demonstrating the growing popularity in Chinese-developed gaming material.
"Black Myth: Wukong" was developed by Game Science, which was formed in 2014 by former Tencent employee Feng Ji. Shortly after its debut, the game had 1.4 million concurrent players on Steam. The startup has attracted funding from a variety of sources, including tech behemoth Tencent and mobile game developer Hero Entertainment.
Initially teased in 2020, the game has received global interest as a high-budget Chinese project. Pre-orders began on June 8, and the game dominated Steam's China sales list from August 6 to 13, preparing for its widely anticipated debut.
The game's release on Tuesday generated a stir both worldwide and domestically, with "Black Myth: Wukong" dominating on social media sites. The game's hashtag climbed to second place on Weibo, China's most popular microblogging site, with 1.7 billion views.
Taking advantage of the game's enormous success, some well-known firms have incorporated "Black Myth: Wukong"-inspired themes into their marketing tactics. Companies including Lenovo Group, Luckin Coffee, and Didi have skilfully inserted references to the game into their promotional campaigns, increasing its visibility and attractiveness.
"Black Myth: Wukong" by Game Science, a Tencent-backed startup, achieves record player numbers on debut.
Inspired by Chinese mythology, the game quickly rises to the top of Steam's most-played games chart.
The game's launch generates significant buzz globally and domestically, trending on social media platforms.
Source: REUTERS
