StarHub's Legal TV Box Store at Sim Lim Square Is Pretty... Legal
StarHub recently opened its Legal TV Box Store at Sim Lim Square, a place people usually visit to purchase pirated set-top boxes that stream shows illegally. At the store, you can try out StarHub's TV+ Box, which provides consumers with a fully integrated over-the-top streaming and linear viewing experience.

According to a StarHub spokesperson, the pop-up store was launched to encourage shoppers to favour legitimate content sources. StarHub collaborated with The Secret Little Agency (TSLA) in order to make the Legal TV Box Store a reality. A TSLA spokesperson said that the agency pulled out all the stops to prepare the store so that customers can enjoy "the awesomeness of StarHub's TV+ offer".