Spotify Partners with Google to Personalise Podcast and Audiobook Recommendations
Spotify has announced an expanded partnership with Google Cloud to utilise large language models (LLMs) powered by artificial intelligence (AI) in order to tailor recommendations for podcasts and audiobooks.
LLMs like OpenAI's ChatGPT and Google Bard are trained on vast amounts of data to generate text and other content. Google Cloud offers several LLMs, including PaLM 2, Codey, Imagen and Chirp, which are trained on various types of media such as text, codes, images, audio and video.
Spotify, known for its AI-driven music recommendation algorithms, aims to replicate the success of its music content in the realm of non-music content.
By leveraging LLMs, Spotify seeks to enhance user experience by providing personalised recommendations for podcasts and audiobooks. The company has been actively expanding its offerings in these formats to increase revenue and profitability.
Gustav Söderström, Spotify's chief product and technology officer, expressed enthusiasm for the partnership with Google Cloud, highlighting the potential of generative AI to drive innovation and improve the platform's capabilities. In addition to personalised recommendations, Spotify is also exploring the use of LLMs to ensure a safer listening experience and identify potentially harmful content.
Spotify is partnering with Google Cloud to utilise AI-powered large language models (LLMs) for personalised podcast and audiobook recommendations.
LLMs like OpenAI's ChatGPT and Google Bard are trained on extensive data to generate text and other content.
Spotify aims to replicate the success of its AI-driven music recommendation algorithms in the non-music content space.