Spotify Introduces Free Streaming Option in South Korea

Spotify introduces free music and podcasts service in South Korea. Users can access playlists, podcasts, and daily mixes for free. Option to upgrade to premium service for ad-free music.

Credit: SPOTIFY

The popular audio streaming platform aims to broaden its audience base with this new offering. The freemium business model by Spotify provides users with both a free, ad-supported service and an option to upgrade to an unlimited premium subscription service.

This strategic move by Spotify is designed to enhance the connection between a global audience and Korean music, particularly the popular genre of K-pop. Users in South Korea can now easily sign up for a free account on Spotify to enjoy access to a wide range of playlists, podcasts, daily mixes, and more. Additionally, users have the flexibility to upgrade to the premium service for on-demand, ad-free music streaming.

According to Spotify, brands advertising on the platform's free tier can effectively reach their target audience, as Spotify ads are proven to capture twice as much attention compared to social media platforms globally. Since its introduction in South Korea in 2021, Spotify has witnessed a remarkable increase in the average monthly streams of Korean artists on the platform, surpassing an impressive 5.8 billion streams.

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• Spotify introduces free music and podcasts service in South Korea.

• Users can access playlists, podcasts, and daily mixes for free.

• Option to upgrade to premium service for ad-free music.

Source: REUTERS