- Kyle Chua
Sony’s Latest Retail Store in Singapore Lets You Loan Out Products Before Purchasing
Want to get hands-on time with a new camera before deciding whether to purchase it or not? Sony's latest retail store in Singapore allows customers to take the camera out of the store for a spin, before deciding if you want to purchase it or not.
The Japanese electronics giant today opened the doors to its new store in the vibrant lifestyle destination of One Holland Village. The location is home to a rich cultural heritage and people of diverse backgrounds and features unique architecture and lush greenery, making it perfect for photo walks and curated workshops.
The store offers two-hour loans for select digital imaging and personal entertainment products, letting you take them out for a spin in a real-world setting. Experiencing products this way should give you a better idea of how you can use them in your daily life.
In case you want to learn more about the products, you can also book an appointment with a Sony product
consultant and have them walk you through all the features, settings, usage and more.
If you're a cinephile, for example, you can pre-book exclusive product demo sessions for your preferred BRAVIA TV and soundbars in the dedicated home entertainment area.
Meanwhile, if you're a photography enthusiast, Sony is hosting curated workshops such as photo walks every month. These will be open to the community, allowing them to see their favourite Holland Village locations through the lens of a Sony camera. You can also look forward to seeing community content on the store's 85” BRAVIA TV, where selected photography masterpieces captured by customers will be showcased.
The store, which spans 2,200 square feet, features calming vibes with soft lighting, warm wood accents and glass walls that invite natural light in. What's more, it's a pet-friendly space, so you can enjoy the company of your furry friends as you shop.
"We’ve always put customers at the heart of our plans to bring new technologies and experiences to the table," said Melvin Pang, President, Head, Singapore Marketing Centre, Sony Electronics (Singapore).
"The wide range of products and curated experiences at our new store aim to delight and satisfy the needs of today’s customers. Whether you're seeking the latest Sony tech, a pet-friendly space, or a beautiful area for photography, our store has something for everyone," he added.
You can enjoy special deals and promotions such as cashbacks, double loyalty points and a limited-edition Sony Store Recycle Bag from 1 to 31 December, exclusively at Sony Store One Holland Village. Additionally, there'll be a photography content open for all, which is preceded by a free workshop to help you develop your photography skills.
Sony has opened the doors to its new store in the vibrant lifestyle destination of One Holland Village.
The store offers two-hour loans for select digital imaging and personal entertainment products, letting you take them out for a spin in a real-world setting.
It's also a pet-friendly space, so you can enjoy the company of your furry friends as you shop.