top of page

Qualcomm to Supply BMW and Mercedes with Chips for Displays, Voice Features

Qualcomm, the U.S. semiconductor company, has announced that it will be supplying chips to luxury automakers BMW and Mercedes for their in-car infotainment systems.

Credit: Reuters

Despite a slump in the smartphone market, Qualcomm has been expanding its presence in the automotive sector, with its automotive revenue growing 13% in the most recent quarter.

The partnership will see Qualcomm providing BMW with chips that will enhance voice commands inside the car. Additionally, Qualcomm will supply chips for the next version of Mercedes E class models, set to be available in the U.S. in 2024.

Chief Executive Cristiano Amon stated that Qualcomm expects to generate $4 billion in revenue from the automotive sector by 2026, with a further increase to $9 billion by the end of the decade. The company's Snapdragon Digital Chassis product, used for assisted and autonomous driving technology, as well as in-car infotainment and cloud connectivity, has contributed to its strong position in the automotive market.

Qualcomm's focus on the automotive sector aligns with its strategy to explore new areas for growth. The company recognises the importance of the automotive industry and aims to play a significant role in its development.

While Qualcomm is not participating in the upcoming IPO of Arm Holdings Ltd, it acknowledges the importance of Arm's independent role in the ecosystem.

In conclusion, Qualcomm's partnership with BMW and Mercedes to supply chips for displays and voice features in their vehicles demonstrates the company's commitment to the automotive sector. With its strong presence in the smartphone market and its focus on innovative technologies, Qualcomm is well-positioned to contribute to the advancement of in-car infotainment systems and other automotive functions.

  • Qualcomm to supply chips for in-car infotainment systems to BMW and Mercedes

  • Partnership aims to enhance voice commands and power displays in vehicles

  • Qualcomm's automotive revenue grew 13% in the most recent quarter


bottom of page