Adobe Unveils Cutting-Edge Tools for AI-Generated Content Personalisation and Measurement

Adobe introduces new tools in Experience Cloud for personalising and measuring AI-generated content. Adobe Journey Optimizer and Experience Manager enable real-time experimentation across channels. Adobe Content Analytics provides attribute-level insights on AI-generated content performance.

Credit: Adobe

These new tools are set to revolutionise how companies create, optimise, and evaluate their digital marketing strategies.

At the heart of this update are two key products: Adobe Journey Optimizer and Adobe Experience Manager. These tools enable brands to tailor AI-generated content variations across multiple channels, unlocking greater value from their AI investments and demonstrating tangible business impact.

As organisations increasingly adopt sophisticated AI tools for image and copy generation, there's a growing need to quantify the return on investment. Adobe's new offerings address this challenge by allowing brands to align AI-generated content with customer preferences while creating a feedback loop through actionable insights. This innovative approach enables real-time adjustments and optimisation of marketing campaigns.

Amit Ahuja, senior vice president of Digital Experience Business at Adobe, explains the rationale behind these developments: "Personalising customer experiences in today's environment can require thousands of variations for different marketing channels and regions, a problem that has been alleviated with the support of generative AI. Marketers are being challenged to ensure that AI-generated variants also resonate with customers, and Adobe's latest innovations will help brands meet the moment through real-time experimentation and actionable insights".

Credit: Adobe

One of the standout features in this update is Adobe Content Analytics, currently in beta. This tool provides attribute-level insights on AI-generated content across various platforms, including web, paid media, and mobile. It can correlate specific attributes like colours, objects, and locations with direct customer interactions, offering invaluable data for content optimisation.

For instance, a hotel marketer could refine their web content based on creative elements such as mountains, green spaces, or cityscapes that generate more bookings. Users can integrate Adobe Content Analytics with Adobe Customer Journey Analytics to gain a comprehensive view of the customer's journey across all touchpoints.

Another notable addition is the AI Assistant Content Accelerator in Adobe Journey Optimizer. This feature automatically generates on-brand marketing assets for channels like email and SMS, while optimising the message for target audiences based on language, tone, and content type. Marketers receive multiple copy and imagery variations instantly, enabling real-time performance testing and experimentation.

For web-based AI-generated content variations, brands can now experiment in real-time using Edge Delivery Services. This feature automatically directs user traffic to the top-performing content variations, providing insights into which assets resonate best with specific target audiences.

These new tools represent a significant leap forward in AI-driven marketing, offering brands unprecedented capabilities to create, personalise, and measure the effectiveness of their digital content.

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• Adobe introduces new tools in Experience Cloud for personalising and measuring AI-generated content

• Adobe Journey Optimizer and Experience Manager enable real-time experimentation across channels

• Adobe Content Analytics provides attribute-level insights on AI-generated content performance

Source: FORBES

Chrome Users Beware: Hackers Employ Devious Tactic to Steal Google Passwords

A new hacking campaign is using malware called StealC to steal Google account passwords from Chrome users. The attack locks users in a full-screen kiosk mode, preventing escape and displaying only a Google login window. The technique relies on user frustration to compel victims to enter their credentials voluntarily.

Credit: Getty Images

The credential-stealing campaign, which utilises malware known as StealC, exploits a combination of browser manipulation and user frustration to achieve its nefarious goals.

The attack begins by locking the user's Chrome browser in kiosk mode, a full-screen deployment that prevents normal navigation. Crucially, the hackers block both the F11 and ESC keys, eliminating the usual methods of escaping this restrictive view. With the victim trapped, the only thing visible on the screen is a login window, typically for their Google account.

This devious method represents a significant evolution in the ongoing battle for access to valuable Google accounts. These accounts are prized by cybercriminals as they often serve as gateways to sensitive information in Gmail inboxes or even crypto-wallet passphrases. While previous attacks have employed sophisticated techniques such as optical character recognition or SMS interception, StealC takes a surprisingly simple yet effective approach: annoying users into compliance.

The Open Analysis Lab (OALabs) researchers, who uncovered this campaign, report that it has been active since at least 22 August. Their analysis confirms that the hackers essentially force victims to enter their credentials into the browser, from where the malware can then steal them.

Interestingly, the initial 'credential flusher' component of the attack isn't actually responsible for stealing the credentials. Instead, it applies the necessary pressure to frustrate users into entering their account details voluntarily. Once this is accomplished, the StealC malware deploys to harvest the passwords from Chrome's credential store and transmit them to the attackers.

The researchers note that this campaign relies on a combination of existing hacking tools and techniques. At its core is the Amadey hacking tool, which has been in circulation for at least six years and is responsible for loading the malware. The Loader Insight Agency, a threat intelligence partner of OALabs, helped map out the typical attack sequence.

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• A new hacking campaign is using malware called StealC to steal Google account passwords from Chrome users.

• The attack locks users in a full-screen kiosk mode, preventing escape and displaying only a Google login window.

• The technique relies on user frustration to compel victims to enter their credentials voluntarily.

Source: FORBES

Nothing Phone (2A) Plus Review: A Stunning Design That Delivers Enough Performance

The Nothing Phone (2A) Plus has emerged as a distinctive contender that captures attention with its striking design and solid performance. With a price point that appeals to budget-conscious consumers, this phone offers a unique blend of features that set it apart from the competition.

At first glance, the Nothing Phone (2A) Plus grabs your attention with its transparent back and Glyph light strips. This design choice not only makes the phone visually appealing but also gives it an air of sophistication that belies its price.

The build quality feels solid and premium, which is a refreshing change in a market often dominated by plastic-feeling devices. The Glyph interface, while a conversation starter, has received mixed reviews. Some users appreciate the novelty and personalisation it brings, while others see it as more of a gimmick than a functional feature. Regardless, it’s hard to deny that the design is a bold statement in a sea of sameness.

Under the hood, the Nothing Phone (2A) Plus is powered by the MediaTek Dimensity 7350 processor, coupled with a generous 12GB of RAM. This combination allows for smooth multitasking and a responsive user experience, whether you’re gaming, streaming, or simply browsing the web. The upgraded cooling system is a welcome addition, ensuring that the phone remains cooler during intensive tasks compared to its predecessor, the 2A. This is particularly beneficial for users who push their devices to the limit, providing peace of mind during extended use.

The camera system on the Nothing Phone (2A) Plus features a triple 50 MP setup that performs admirably in well-lit conditions. Photos taken in daylight showcase vibrant colors and good detail.

However, in low-light scenarios, the performance tends to falter, producing images that may lack clarity and depth. For casual photographers who primarily shoot in optimal conditions, the camera should meet expectations. Yet, those who prioritise low-light performance may find the setup lacking compared to more premium devices.

Battery life is another strong suit of the Nothing Phone (2A) Plus, thanks to its robust 5000 mAh battery. Users can expect around 11 hours of usage on a single charge, which is more than sufficient for a day’s worth of activities.

On the software front, the device runs on Nothing OS 2.6, based on Android 14. This version of the operating system emphasises a clean, bloat-free experience, allowing users to enjoy a smooth interface without unnecessary distractions. The absence of pre-installed bloatware is a significant advantage for those who value a streamlined experience.

Overall, the Nothing Phone (2A) Plus stands out as a solid choice for anyone looking for a unique design and reliable performance at a competitive price. While the incremental upgrades from the previous model may not sway everyone, the combination of an eye-catching design, robust specs, and decent battery life makes it a compelling option in its price range. However, for those who find the enhancements unremarkable, the Nothing Phone 2A, which is priced $70 less, remains a viable alternative. Whether you prioritise aesthetics, performance, or value, the Nothing Phone (2A) Plus ensures that you won’t be just another face in the crowd.