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Amazon is planning to cut as many as 30,000 corporate jobs, a figure representing nearly 10% of its approximately 350,000 corporate employees. This reduction, its largest since late 2022, aims to pare expenses and address overhiring during the pandemic's peak demand.


Smiling worker in orange vest holds a box in a warehouse, surrounded by Amazon packages on a conveyor belt, with a bright, busy background.
Credit: AMAZON

The company previously eliminated around 27,000 positions starting in late 2022. These new job cuts may affect various divisions, including human resources, known as People Experience and Technology or PXT, operations, devices and services, and Amazon Web Services.


Managers of affected teams reportedly underwent training for communicating with staff. Email notifications for impacted employees are set to begin.


Amazon CEO Andy Jassy is leading an initiative to reduce what he described as excessive bureaucracy, including a reduction in manager roles. Jassy installed an anonymous complaint line to identify inefficiencies, which has since elicited about 1,500 responses and over 450 process changes.


Jassy previously stated that increased use of artificial intelligence tools would likely lead to further job cuts. These reductions are expected through the automation of repetitive, routine tasks.


The full extent of this round of job cuts was not immediately clear, with sources indicating the number could change as Amazon's financial priorities shift. Reports previously suggested the human resources division might face a cut of roughly 15%.


A program implemented to bring employees back to the office five days per week reportedly failed to generate sufficient attrition. Some employees not swiping in daily, due to distance from corporate offices or other reasons, are reportedly being told they have voluntarily quit Amazon and will leave without severance.


Layoffs.fyi, a website tracking technology job cuts, estimated about 98,000 jobs have been lost in the tech sector through the current period, across 216 companies. For all of 2024, the total figure was 153,000.


Gray Amazon building with large logo. Yellow accent stripe. Overcast sky background. Industrial and modern appearance.
Credit: AMAZON

Amazon Web Services, Amazon's largest profit centre, reported second-quarter sales of USD 30.9 billion, a 17.5% increase. This was below gains for competitors, with Microsoft's Azure increasing by 39% and Alphabet's Google Cloud by 32%.


Estimates suggest AWS will have boosted third-quarter sales by about 18% to USD 32 billion, a slight slowdown from the 19% increase reported in the prior year. AWS was recently affected by a roughly 15-hour internet outage last week that impacted many of the most popular online services, such as Snapchat and Venmo.


Amazon anticipates a busy holiday selling season, planning to offer 250,000 seasonal jobs to staff warehouses and other needs. This number remains consistent with the prior two years.


The company also announced a reorganisation of a segment within its PXT unit focusing on diversity initiatives. These changes primarily involved promoting personnel to new roles within the organisation.

  • Amazon plans to cut up to 30,000 corporate jobs, representing nearly 10% of its corporate workforce.

  • This is the company's largest job reduction since late 2022, driven by expense reduction and overhiring during the pandemic.

  • Divisions like human resources, operations, devices and services, and Amazon Web Services may be affected.


Source: REUTERS

Snack maker Mondelez is implementing a new generative artificial intelligence tool designed to cut marketing content production costs by 30% to 50%, according to a senior executive. The company developed the tool with Publicis Groupe and Accenture.


Oreo cookies on blue background with colorful sprinkles. Text: "Twist. Lick. Dunk." Oreo packaging surrounds the central cookie.
Credit: Oreo

Mondelez anticipates the tool will create short television advertisements ready for next year’s holiday season and potentially the 2027 Super Bowl. The Cadbury chocolate producer has invested more than USD 40 million in this technology.


Jon Halvorson, global senior vice president of consumer experience, stated that savings would increase if the tool produced more elaborate videos. Like other consumer goods organisations, Mondelez faces tariffs and shrinking shopper budgets, driving its adoption of AI to reduce advertising agency fees and accelerate new product development.


Rivals such as Kraft Heinz and Coca-Cola have also experimented with AI for advertisements, though Coca-Cola’s 2024 AI-created holiday ads drew criticism for lacking real emotion. Mondelez is not incorporating human likenesses into its AI-generated content.


Three Chips Ahoy! cookie packages are displayed on a white surface: Mini in blue, Original in blue, and Chunky with yellow "King Size" label.
Credit: Mondelez International

The Chicago-based company is currently deploying AI-generated content on social media for its Chips Ahoy cookies in the U.S. and Milka chocolate in Germany. An eight-second Milka video features chocolate waves rippling over a wafer, with varying backgrounds tailored to specific consumers.


Halvorson noted that traditional animation costs are typically "in the hundreds of thousands," whereas the new AI setup is "orders of magnitude smaller." Mondelez plans to use the tool for Oreo product pages on Amazon and Walmart in November.


In the coming months, the tool will also be implemented for Lacta chocolate and Oreo in Brazil, and Cadbury in the U.K. Tina Vaswani, vice president of digital enablement and data, confirmed that humans would always review the tool’s output to prevent mishaps.


Mondelez has established rules prohibiting the highlighting of unhealthy eating habits, vaping, overconsumption, emotionally manipulative language, and the use of offensive stereotypes, according to a document shared by the Chicago-based company.

  • Mondelez aims to cut marketing content production costs by 30% to 50% using a new generative AI tool.

  • The tool, developed with Publicis Groupe and Accenture, could produce short TV ads for next year’s holiday season and the 2027 Super Bowl.

  • Over USD 40 million has been invested in the technology, which is already used for Chips Ahoy in the U.S. and Milka in Germany.


Source: REUTERS

Netflix has closed Boss Fight Entertainment, the game studio responsible for the mobile game "Squid Game: Unleashed", as the streaming organisation shifts its video gaming unit strategy. The move was confirmed by co-founder and former Chief Executive Officer David Rippy.


Credit:Netflix
Credit:Netflix

Mr. Rippy stated in an online post that despite the news being difficult, he was very grateful for his time at Netflix. Another game development director at the studio, David Luehmann, also confirmed the closure in a separate post.


Five animated characters in colorful tracksuits and a pink outfit strike dynamic poses in a lit arena with a playful atmosphere. Numbers visible.
Credit: Squid Game: Unleashed

Mr. Luehmann noted his more than 10 years at Boss Fight Entertainment, with the last few as part of Netflix. Netflix acquired Boss Fight Entertainment in 2022 as part of its efforts to broaden its offerings and diversify revenue streams, which include advertising and video games.


People in green tracksuits run on a railway bridge in a game setting. A giant doll and game controls are visible, creating a tense mood.
Credit: Squid Game: Unleashed

Despite the studio's closure, Boss Fight's two games, "Netflix Stories" and "Squid Game: Unleashed", will continue to be accessible on the streaming platform. Netflix's new strategy will concentrate on party, narrative, kids, and mainstream games.


The streaming giant appointed Alain Tascan as president of games last year. Netflix Co-Chief Executive Officer Greg Peters touted "Squid Game: Unleashed" during its earnings call earlier this week as an example of the narrative games the organisation intends to develop based on its original shows.

  • Netflix closed Boss Fight Entertainment, the studio behind "Squid Game: Unleashed".

  • The closure is part of Netflix's strategic shift in its video gaming unit.

  • Boss Fight's games, including "Squid Game: Unleashed" and "Netflix Stories", will remain available.


Source: REUTERS

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