Mondelez Adopts Generative AI to Reduce Marketing Costs, Boost Content Creation
- tech360.tv
- Oct 27, 2025
- 2 min read
Snack maker Mondelez is implementing a new generative artificial intelligence tool designed to cut marketing content production costs by 30% to 50%, according to a senior executive. The company developed the tool with Publicis Groupe and Accenture.
Mondelez anticipates the tool will create short television advertisements ready for next year’s holiday season and potentially the 2027 Super Bowl. The Cadbury chocolate producer has invested more than USD 40 million in this technology.
Jon Halvorson, global senior vice president of consumer experience, stated that savings would increase if the tool produced more elaborate videos. Like other consumer goods organisations, Mondelez faces tariffs and shrinking shopper budgets, driving its adoption of AI to reduce advertising agency fees and accelerate new product development.
Rivals such as Kraft Heinz and Coca-Cola have also experimented with AI for advertisements, though Coca-Cola’s 2024 AI-created holiday ads drew criticism for lacking real emotion. Mondelez is not incorporating human likenesses into its AI-generated content.
The Chicago-based company is currently deploying AI-generated content on social media for its Chips Ahoy cookies in the U.S. and Milka chocolate in Germany. An eight-second Milka video features chocolate waves rippling over a wafer, with varying backgrounds tailored to specific consumers.
Halvorson noted that traditional animation costs are typically "in the hundreds of thousands," whereas the new AI setup is "orders of magnitude smaller." Mondelez plans to use the tool for Oreo product pages on Amazon and Walmart in November.
In the coming months, the tool will also be implemented for Lacta chocolate and Oreo in Brazil, and Cadbury in the U.K. Tina Vaswani, vice president of digital enablement and data, confirmed that humans would always review the tool’s output to prevent mishaps.
Mondelez has established rules prohibiting the highlighting of unhealthy eating habits, vaping, overconsumption, emotionally manipulative language, and the use of offensive stereotypes, according to a document shared by the Chicago-based company.
Mondelez aims to cut marketing content production costs by 30% to 50% using a new generative AI tool.
The tool, developed with Publicis Groupe and Accenture, could produce short TV ads for next year’s holiday season and the 2027 Super Bowl.
Over USD 40 million has been invested in the technology, which is already used for Chips Ahoy in the U.S. and Milka in Germany.
Source: REUTERS
