Netflix to Feature Spotify Video Podcasts in New Distribution Deal
- tech360.tv
- Oct 15
- 2 min read
Netflix announced a new distribution partnership with Spotify on Tuesday, revealing it will add a slate of Spotify’s popular video podcasts to its service from early 2026. This collaboration aims to broaden the streaming giant’s entertainment lineup and draw new audiences.
The partnership underscores Netflix’s push to diversify beyond scripted series, films, and reality programming by tapping into the growing appeal of audio-visual podcast formats. For Spotify, the deal is expected to extend the reach of its creators to Netflix’s large global subscriber base.
The initial lineup will feature shows such as “The Dave Chang Show,” “The Bill Simmons Podcast,” “The Zach Lowe Show,” “The Rewatchables,” “The Big Picture,” and “Serial Killers.” This curated slate will span sports, culture, and true crime content.
Notably, “The Joe Rogan Experience,” Spotify’s most-listened-to podcast globally, will not be included in the initial offering.
Netflix said the video podcast offering will debut in the United States in early 2026, with a wider international rollout to follow.
Lauren Smith, vice president of content licensing and programming strategy at Netflix, commented on the agreement. Smith stated, “As video podcasts continue to grow in popularity, our partnership with Spotify allows us to bring full video versions of these top shows to both Netflix and Spotify audiences.”
Roman Wasenmüller, vice president and head of podcasts at Spotify, also provided a statement. Wasenmüller said, “This offers more choice to creators and unlocks a completely new distribution opportunity.”
The financial terms of the distribution partnership were not announced.
Netflix will add a selection of Spotify video podcasts starting early 2026.
The partnership aims to diversify Netflix’s content and expand Spotify creators’ reach.
Initial shows include “The Dave Chang Show,” “The Bill Simmons Podcast,” and “Serial Killers.”
Source: REUTERS
