Musk's Giant 'X' Sign On Twitter HQ Draws Permit Probe In San Francisco
Elon Musk's decision to install a massive 'X' sign atop Twitter's San Francisco building has city officials investigating permit violations.
San Francisco has opened an investigation into the giant ‘X’ sign installed on the roof of the building formerly known as Twitter headquarters.
The sign went up on Friday as owner Elon Musk continues rebranding the social media platform.
City officials say installing new letters, symbols or signs on buildings requires permits for design and safety reasons. Earlier this week, police stopped workers from removing Twitter’s iconic bird logo over pedestrian safety concerns. Any new additions need approval to ensure consistency with the historic nature of the building. They must also be safely attached.
Erecting a rooftop sign also requires a permit, officials said Friday. “Planning review and approval is also necessary for the installation of this sign. The city is opening a complaint and initiating an investigation,” said Patrick Hannan, spokesperson for the Department of Building Inspection.
Musk unveiled the new ‘X’ logo to replace Twitter's famous blue bird after buying the company for $44 billion last year. The ‘X’ started appearing on the desktop version of Twitter on Monday.
Musk has long been fascinated with the letter ‘X’. He renamed Twitter's corporate name to X Corp. after the acquisition. One of his children is also called ‘X’.
On Friday afternoon, a worker installed the sign and made adjustments before leaving. The bold move has drawn scrutiny from San Francisco officials over permit violations.
San Francisco launches investigation into Elon Musk's giant 'X' sign installed on Twitter building roof without permits
City officials say new signs/letters require permits for design, safety and historic building consistency
Musk unveiled the 'X' logo to replace Twitter's bird symbol as he rebrands the platform he acquired for $44B