Meta Launches Quest 3 VR and AR Headset, Ahead of Apple's Vision Pro
Meta Platforms, formerly known as Facebook, has unveiled its latest head-worn devices, including the Quest 3 VR headset and second-generation smart glasses developed in collaboration with Ray-Ban.
The Quest 3, priced at $500, offers improved performance and marks a shift from virtual reality (VR) to mixed reality (MR), combining virtual and augmented reality.
This launch comes just ahead of Apple's upcoming Vision Pro mixed-reality headset, setting the stage for a potential showdown between the two tech giants.
Meta's Quest 3 headset, showcased at the Connect developer conference, features higher resolution, new lenses, a faster chip from Qualcomm and dual-color pass-through cameras. It also boasts double the processing power of its predecessor, the Quest 2, resulting in improved graphics rendering and faster app loading. The device allows users to seamlessly transition between VR and MR modes, offering a more immersive experience for gaming, watching films, browsing the web and viewing photos.
In addition to the Quest 3, Meta has introduced a new version of its smart glasses in collaboration with Ray-Ban. These glasses focus on practical functionalities such as taking pictures, filming videos, making calls and listening to music. They come in two styles, Wayfarer and Headliner, with various frame and lens options.
The launch of the Quest 3 and the updated smart glasses is a strategic move for Meta as it faces competition from Apple's Vision Pro headset, which is expected to be released in the coming months. While Meta currently dominates the headset market, Apple's entry into the mixed-reality space poses a significant challenge. The Vision Pro is anticipated to have exclusive Apple technology and content, backed by the company's strong marketing capabilities. However, it will also come with a much higher price tag of $3,499.
Meta's hardware business has faced difficulties in generating profits and the company has shifted its focus towards artificial intelligence and other marketable technologies. The Quest 3 is seen as an opportunity for Meta to regain momentum and attract mainstream consumers. By offering enhanced features and a more affordable price compared to Apple's Vision Pro, Meta aims to position itself as a leader in the VR and MR industry.
Meta Platforms has launched the Quest 3 VR headset and second-generation smart glasses in collaboration with Ray-Ban.
The Quest 3 offers improved performance, higher resolution and a shift from VR to mixed reality (MR).
Apple's Vision Pro mixed-reality headset is set to be released soon, creating competition for Meta.