- Kyle Chua
Mercedes-Benz Singapore Launches 2023 EQS SUV
Updated: Dec 18, 2023
When it comes to combining luxury, technology and sustainability, there aren't many that can top Mercedes.
The German automaker today launched in Singapore the 2023 EQS SUV, a seven-seater, all-electric car that includes a host of features that define the driver and passenger experience.
One of which is the car's sound system. Mercedes partnered with Apple Music to deliver what it touts as the "ultimate in-car sound experience with Dolby Atmos". That experience is fully integrated through the MBUX infotainment system, enabling the car to output high-fidelity sound that can rival that of what you might hear from a concert hall.
The EQS SUV's in-car sound system can take advantage of Apple Music's Spatial Audio features to enhance the listening experience. It's the first car in Singapore to offer the feature natively.
Apple Music's Spatial Audio features essentially allows sound to come from different directions around you, be it from your front, rear, sides or even above you. It takes 5.1, 7.1 and Dolby Atmos signals and adjusts their frequencies to be placed "virtually anywhere" within a 3D space. Not all songs on the music streaming service, however, support the feature.
Mercedes' partnership with Apple also builds upon the integration of Dolby Atmos immersive audio in the optional Burmester 4D and 3D sound system that the automaker's cars can come equipped with through the latest MBUX generation. The Burmester surround sound system has 15 speakers.
Mercedes adds that Dolby Atmos enables individual instruments or voices in the studio mix to be positioned all around the listening area, allowing drivers and passengers alike to be fully immersed in whatever it is they're listening to. Such an experience is possible thanks to system using the whole space to animate sound in 360 degrees. Conventional stereo speakers, in comparison, only have left and right dynamics.
Apart from the sound system, the EQS SUV also features the MBUX Hyperscreen, a large, curved OLED display that combines three panels into one to span A-pillar to A-pillar. The display has touch operation with haptic and force feedback, allowing you to get the impression you're still operating mechanical switches. The touchscreen is also made of scratch-resistant aluminium silicate glass for additional protection.
"With the EQS SUV, Mercedes-Benz is introducing Dolby Atmos integration with Apple Music, the first vehicle in Singapore to integrate spatial audio technology in its entertainment offering, bringing greater definition to the concept of luxury in this all-electric era," said Claudius Steinhoff, President and CEO of Mercedes-Benz Singapore. "The EQS SUV amalgamates the latest in driver and passenger innovation, generous interior space, best-in-class range, while offering an exceptional driving experience."
Mercedes announced that at launch the lineup would consist of two variants: the EQS 450 4MATIC SUV Electric Art and the EQS 450 4MATIC SUV AMG Line.
Mercedes-Benz today launched in Singapore the 2023 EQS SUV, a seven-seater, all-electric car that includes a host of features that define the driver and passenger experience, including an in-car sound system that natively supports Apple Music's Spatial Audio features.
Apple Music's Spatial Audio features essentially allows sound to come from different directions around you, be it from your front, rear, sides or even above you.
Mercedes' partnership with Apple also builds upon the integration of Dolby Atmos immersive audio in the optional Burmester 4D and 3D sound system that the automaker's cars can come equipped with through the latest MBUX generation.