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LinkedIn Harnesses AI to Simplify Job Candidate Search for Companies
Updated: Jan 8
LinkedIn, the Microsoft-owned social network for professionals, is integrating artificial intelligence (AI) features into its platform to streamline the process of finding job candidates.
The new AI capabilities will enable recruiters to search for potential hires using natural language queries, while also allowing marketing professionals to create ad campaigns with just a few clicks.
By leveraging technology from OpenAI, the creator of ChatGPT, LinkedIn aims to enhance its core businesses and provide a more intuitive and efficient user experience. With over 950 million members, LinkedIn primarily generates revenue by offering recruiters and marketing professionals access to its extensive database.
Traditionally, recruiters and marketers had to rely on data filters, keywords and search engine techniques to navigate LinkedIn's database. However, the integration of AI will enable recruiters to ask questions in a more natural manner, with the computer responding by asking clarifying questions.
For example, if a recruiter is looking for a software developer with 10 years of experience in Minneapolis, the AI system may inquire if they are also interested in qualified applicants from other cities where the company has offices.
Ryan Roslansky, CEO of LinkedIn, emphasised the importance of focusing on skills rather than job titles or educational backgrounds. He stated, "When you focus on the skills that are required to do the job effectively, all of a sudden, you see there are tens of thousands of candidates out there. You can't just look at job titles."
In addition to aiding recruiters, LinkedIn is also introducing similar AI tools for sales professionals to search for prospects. Furthermore, the platform will utilise AI to analyse a company's website and generate marketing campaigns for business-to-business products and services, which will then be run on LinkedIn's site.
LinkedIn's decision to incorporate AI into its platform aligns with its goal of providing a more efficient and effective service to its users. The company, which generated over $15 billion in revenue in the past year, plans to offer these new AI features at no additional cost.
By automating certain tasks, LinkedIn aims to augment the roles of its users and adapt to the evolving job market. Roslansky noted, "For the majority of the world, you're going to find that those tasks are going to be augmented by AI, so your role is going to need to adapt a little bit."
LinkedIn is integrating AI features to simplify the process of finding job candidates.
Recruiters can now search for potential hires using natural language queries.
The AI system can ask clarifying questions to refine search results.
Source: REUTERS