In a move that may astonish observers of the very competitive online retail market in the Asia-Pacific, Alibaba-owned Lazada called for closer cooperation between retailers rather than what the company described as “walled gardens”. The company also released survey results showing strong interest in online retail among Southeast Asian customers. Four out of five Vietnamese consumers said that it was a part of their everyday lives. The call comes as the online retailer turned 10 years old in March 2022.
