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  • Kyle Chua

CES 2023: Nvidia Announced RTX 4070 Ti, GeForce RTX 40 for Laptops

Updated: Jan 6, 2023

Nvidia has set the tone for what is expected to be a busy Consumer Electronics Show (CES) this year, hosting a news-packed address that saw the unveiling of new products, including the long-rumoured RTX 4070 Ti.

Credit: Nvidia

Here are the top announcements from the event.

RTX 4070 Ti

Credit: Nvidia

The RTX 4070 Ti is finally here! The mid-range GPU is being touted as the most reasonable option to satisfy your 1,440p, 120fps or above gaming needs, thanks in large part to the chipmaker's deep learning super sampling (DLSS) 3 technology. Similar to its RTX 40 series siblings, the 4070 Ti takes advantage of machine learning to render entire frames, delivering better performance numbers on CPU-intensive games.

The new card features 7,680 CUDA cores and 12GB of GDDR6X memory. For comparison, the 3090 Ti features a 10,752 CUDA and twice the GDDR6X memory. However, with the new Ada Lovelace architecture and the aforementioned DLSS 3, the 4070 can supposedly play Cyberpunk 2077 three times as fast as the 3090 Ti in Ray Tracing Overdrive mode. It is said to also consume less power than the 3090 Ti.

The RTX 4070 Ti is scheduled to hit the market on 5 January for the starting price of US$799. You can expect to find a variety of options from different manufacturers.

RTX 4080 Performance on GeForce Now

Credit: Nvidia

Nvidia announced it's bringing RTX 4080 performance on its GeForce Now game streaming service via the new Ultimate membership tier. The new addition can let you stream games at up to 240 frames per second, with full ray tracing and DLSS 3 support. If you have a compatible monitor and are playing a game that supports Nvidia Reflex, you can even enjoy a low latency mode that reduces input lag.

If you’re already an RTX 3080 member on GeForce Now, you can expect your account to be upgraded to the new tier for free. Nvidia said the RTX 4080 servers are slated to come online later this month in the U.S. and Europe, with other markets to follow later this year. As for the price, it'll retain the RTX 3080 membership's US$20 per month price. Nvidia also plans to continue to offer US$10 per month Priority memberships.

GeForce Now for Cars

Credit: Nvidia

Speaking of GeForce Now, Nvidia also announced it's launching the cloud gaming service to cars that would use the chipmaker's Drive platform. So far, partner auto brands include the Hyundai group (which covers Genesis and Kia), BYD and Polestar. The service would work on either Android or web-based infotainment systems, allowing you to access and play a library of over 1,500 games without the need for a separate console or device. Nvidia has yet to share details on the rollout of the service.

RTX 40 for Laptops

Credit: Nvidia

Laptops are about to become more powerful, with Nvidia soon launching mobile versions of RTX 40 graphics. The chipmaker said RTX 4090 and 4080 laptops are launching starting 8 February, while RTX 4070, 4060 and 4050 laptops are launching starting 22 February. Prices start at US$999.

The mobile versions of Nvidia's RTX 40 series graphics use the same Ada Lovelace architecture as their desktop counterparts, packing the new, next-generation Max-Q technologies with DLSS 3 for faster performance. They're said to also be more energy efficient, with tri-speed memory control enabling the card to drop to lower-power RAM states and DLSS 3 upscaling being optimised for mobile use.

While Nvidia didn't provide a list, you can expect every major manufacturer to come out with RTX 40 series-equipped laptops sometime this year, such as the likes of Samsung, HP, Dell, Acer, Asus, Gigabyte, Lenovo, MSI, Razer and Alienware, among others.

  • Nvidia has launched the RTX 4070 Ti, which features 7,680 CUDA cores and 12GB of GDDR6X memory, priced at US$799.

  • The chipmaker announced it's bringing RTX 4080 performance on its GeForce Now via the new Ultimate membership tier

  • The cloud gaming service is also coming to cars that would use Nvidia's Drive platform.

  • Nvidia is also launching mobile versions of RTX 40 graphics that would, like their desktop counterparts, be powered by the Ada Lovelace architecture.

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