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ByteDance Expands with New Music Streaming Service in Brazil and Indonesia
Updated: Jan 5
ByteDance, the parent company of TikTok, ventures into the music streaming market in Brazil and Indonesia with the launch of TikTok Music, discontinuing its existing service Resso in the two countries.
Chinese tech giant ByteDance has announced its entry into the music streaming market in Brazil and Indonesia with the introduction of TikTok Music. The move comes as ByteDance aims to establish a foothold in these regions and expand its presence beyond short-video platform TikTok.
ByteDance will cease its current music streaming service, Resso, in Brazil and Indonesia starting from September 5. However, Resso will continue its operations exclusively in India. The decision reflects ByteDance's strategic shift towards TikTok Music as its primary music streaming offering.
Earlier reports indicated that ByteDance had plans to expand its music streaming service into more countries, as it seeks to challenge industry leaders such as Spotify. With TikTok Music, ByteDance aims to provide a competitive alternative to existing music streaming platforms.
In Brazil, TikTok Music will offer three monthly plans priced between 8.5 reais ($1.73) and 26.9 reais. These rates are slightly lower than Spotify's current pricing in the country, making TikTok Music an attractive option for music enthusiasts.
ByteDance, owner of TikTok, is launching a new music streaming service, TikTok Music, in Brazil and Indonesia.
The company will discontinue its existing music streaming service, Resso, in both countries.
Resso will continue to operate solely in India.
ByteDance aims to expand its presence in the music streaming market and compete with industry leaders like Spotify.
Source: Reuters