Arm Aims to Capture 50% of PC Market in Five Years
Arm Holdings plans to acquire more than half of the Windows PC market within the next five years. Microsoft's intentions to release new PCs with artificial intelligence capabilities have increased demand for Arm technology. Rene Haas, Arm's CEO, expects the company's market share in Windows might exceed 50% during the next five years.
This lofty objective comes as Microsoft and its hardware partners prepare to launch a new wave of devices based on Arm technology.
The revelation has already had a beneficial impact on Arm's U.S.-listed shares, which rose 2.6% in pre-market trading Monday.
The demand for Arm's technology in personal computers increased significantly after Microsoft revealed plans last month to deliver a new generation of PCs with artificial intelligence characteristics, hoping to compete with tech titans Alphabet and Apple.
Microsoft's iconic Windows operating system will now run on chips developed by Arm, whose technology was instrumental in the emergence of smartphones. For decades, Intel's CPUs have dominated the PC business, but Arm's campaign has the potential to disrupt the market.
In an exclusive interview with Reuters, Arm's CEO, Rene Haas, voiced confidence in the company's future in the Windows market. "Arm's market share in Windows - I think, truly, in the next five years, it could be better than 50%," Haas said with assurance.
Microsoft has made a considerable commitment to pushing Arm's alternative technology to Advanced Micro Devices' and Intel's x86 platforms. The company has created a set of software developer tools to help programmers create programmes that run well on Arm-based processors.
"They've (Microsoft) gone way beyond anything they had (in developer tools) and they really picked it up in the last couple of years," Haas said. "They are very, very much committed from a software standpoint."
Following in Apple's footsteps, Microsoft and hardware vendors are embracing Arm's designs. Apple has experienced success with its Arm-based processors, offering machines with its "M Series" chips that boast long battery life and impressive performance.
Qualcomm has taken the lead in creating the first Arm-based chip for the new Windows-based Arm workstations, and other vendors are expected to follow suit, according to Haas.
Microsoft has also formed collaborations with device manufacturers including as Asus and Dell Technologies, who will sell PCs running the Arm-based OS.
Arm Holdings aims to capture more than 50% of the Windows PC market within the next five years.
Microsoft's plans to launch new PCs with artificial intelligence features have boosted demand for Arm's technology.
Arm's CEO, Rene Haas, believes the company's market share in Windows could surpass 50% in the next five years.
Source: REUTERS