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Apple's New CarPlay: The Last Hope to Crack the Auto Industry

Apple's CarPlay is now its last hope to conquer the automotive industry. The new CarPlay aims to fully integrate into vehicles, offering a slicker interface and greater customisation. Android Automotive poses a challenge to Apple's CarPlay dominance.

In a bid to fend off Android's expansion into vehicles, Apple developed the CarPlay interface. However, with the shelving of its own car plans, CarPlay has now become Apple's last hope to conquer the automotive industry. The revamped CarPlay, known as Project IronHeart within Apple, aims to fully integrate the system into vehicles, taking over more screens and controls like the radio and air conditioning. This is a significant departure from the current CarPlay interface, which primarily focuses on operating Apple services.


The rise of Android Automotive, an integrated system installed directly in cars, has posed a challenge to Apple. Major car manufacturers such as Polestar, Porsche, BMW, and Volkswagen have embraced Android Automotive, making it the market leader in the car operating system market. In response, Apple has introduced the new CarPlay, offering a slicker interface and greater customisation. However, unlike Android Automotive, the new CarPlay still runs on the iPhone and is not a new embedded operating system in vehicles.

While the new CarPlay has been announced and is set to launch this year, its adoption has been slow. Only Porsche and Aston Martin have formally announced support for the new interface. The limited rollout has primarily focused on high-end cars, such as the Aston Martin DB12. This exclusivity raises doubts about the new CarPlay's ability to dominate the auto industry.


Interestingly, Apple currently has no plans to monetise the new CarPlay. The company does not intend to charge users for the software or require car manufacturers to pay for its installation. However, the cancellation of Apple's car project may prompt a reconsideration of this approach. Apple could potentially charge automakers to support CarPlay or introduce a paid upgraded version called CarPlay+. Additionally, Apple could offer customisable templates within the operating system, allowing users to personalise the look of CarPlay.


Time is of the essence for Apple to gain more automaker support for the new CarPlay. Failure to do so could result in losing ground to Android and missing out on the lucrative auto market. With the cancellation of the Apple car project, the new CarPlay is now the company's sole focus in the automotive industry.

In other news, Apple suppliers are gearing up for the largest AirPods launch to date. Production is set to begin in May, with an estimated 20 to 25 million units planned. The new AirPods will replace the second- and third-generation models and will feature a new design, improved fit, and charging cases with USB-C. Additionally, Apple is planning software upgrades for the AirPods, including a hearing aid mode for the AirPods Pro.


The US Department of Justice is preparing to file an antitrust lawsuit against Apple, alleging that the company squeezes out smaller competitors. Apple, however, maintains that the case lacks merit. Lastly, Apple has acquired Canadian AI startup DarwinAI to further develop future AI features and services.

 
  • Apple's CarPlay is now its last hope to conquer the automotive industry.

  • The new CarPlay aims to fully integrate into vehicles, offering a slicker interface and greater customisation.

  • Android Automotive poses a challenge to Apple's CarPlay dominance.


Source: BLOOMBERG

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