Apple Introduces New Short Film and Education Sessions in Celebration of Data Privacy Day

With this year's Data Privacy Day falling on Saturday, 28 January, Apple is showing off a new short film made with Ted Lasso actor, Nick Mohammed, titled "A Day In The Life Of An Average Person's Data" and introducing a new Today at Apple session to help explain to iPhone users how data privacy features like Mail Privacy Protection, Location Services, Passkeys and more work.

In a short snippet of the film shown to us in a preview, we saw the presenter walking alongside Nick Mohammed as he explained how email marketers can see if people have opened their emails and even the location where the emails are likely to be read. But with Mail Privacy Protection turned on, users have the option to hide their IP address and such.

“At Apple, we’re focused on designing devices, features, and services that keep users in control of their personal data,” said Erik Neuenschwander, Apple’s director of User Privacy. “Over the years we’ve integrated powerful privacy controls into our operating systems. Our new Today at Apple session will show users how they can take advantage of some of the features we offer, and understand how privacy is at the center of everything we do.”

And speaking of the Today at Apple session, it's the latest in a long lineup of lessons on software like iMovie and GarageBand, or creative stuff like taking cinematic shots on iPhone. The first Today at Apple session on data privacy that we could find on the Apple website was on Monday, 30 January, so if you're interested in hearing how to customise your privacy settings, it could be worth it to head down and take a listen.