Apple Developing Smart Glasses to Rival Meta’s Ray-Ban Line, Report Says

Apple is reportedly working on lightweight augmented reality glasses, aiming to outpace Meta’s Ray-Ban smart specs, according to a new report.

Credit: META

The company is developing new versions of its Apple Vision Pro headset, including a lighter and more affordable model, Bloomberg’s Mark Gurman reported in his Power On newsletter.

These developments are described as stepping stones toward Apple Chief Executive Officer Tim Cook’s long-term goal: creating true augmented reality glasses that overlay digital content onto real-world views.

Gurman stated that Cook has made this project a top priority, focusing heavily on product development to ensure Apple leads the market before Meta.

While the technology is still years away, Meta’s success with its Ray-Ban smart glasses has reportedly influenced Apple’s direction.

Meta’s current Ray-Ban models do not offer augmented reality but include features such as music playback, photo capture, and AI-powered object recognition.

Apple is said to be exploring similar interim solutions, including AI-enabled cameras for future versions of the Apple Watch and AirPods.

However, Apple’s strong emphasis on user privacy may limit the content-capturing capabilities of its devices compared to Meta’s.

There is no confirmed release timeline for Apple’s smart glasses.

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• Apple is developing lightweight AR glasses to compete with Meta

• New Apple Vision Pro versions are in the works, including a cheaper model

• CEO Tim Cook is prioritising AR glasses as a long-term goal

Source: FORBES