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  • Kyle Chua

Adobe Announces Commercial Release of Firefly Generative AI

Updated: Dec 18, 2023

Adobe's Firefly generative artificial intelligence (AI) is now available to everyone.

Adobe
Credit: Adobe

The software maker today announced the commercial release of Firefly across Adobe Creative Cloud, Adobe Express and Adobe Experience Cloud applications after close to seven months in beta. The release gives paid and free subscribers alike access to AI-powered tools that enhance creativity workflows in applications like Photoshop and Illustrator, among others.


The standalone Firefly web application is also coming out of beta as part of the commercial release.


"With over two billion images generated during the beta, Adobe Firefly is ushering in a new era of creative expression for customers across every segment," said David Wadhwani, President of Digital Media Business at Adobe. "Firefly’s breathtaking capabilities combined with the rich tooling of our Creative Cloud apps, Express, the Firefly web app and Adobe Experience Cloud, give creators unparalleled opportunities to work with generative AI in new, rich and productive ways."


Each month, subscribers would be allotted a certain amount of "Generative Credits" (GCs), which they can use to access the Firefly AI and generate images based on text prompts. Once subscribers use up that allotted amount, they'll still be able to use Firefly, though it'll be slower than when they use GCs.


Other supposedly "free" online AI image generators similarly use a credit system to limit the number of times a user can access the service.

What's different about Adobe Firefly, however, is that it's trained on the tech giant's own Adobe Stock service, allowing subscribers to have some assurance that the images generated are commercially safe and don't infringe on any copyrights.


Firefly also includes Content Credentials in all generated images by default. The credentials contain relevant information that help verify the image's authenticity, including the asset's name, creation date, creation tool and a log of edits.


Firefly supports text prompts in over 100 languages and powers tools in Adobe applications that allow subscribers to easily generate design elements, images and animations, to name a few examples. For instance, it's the software that powers Generative Fill, a feature within Photoshop that expands the borders of an image by generating content that's not already there, while matching its style and perspective to the original.


Alongside the commercial release of Firefly, Adobe also debuted GenStudio, an enterprise-focused solution that can transform the content supply chain of creative teams. It integrates Adobe Creative Cloud tools like Firefly and Express to simplify their creation-to-activation process and enable seamless collaboration.

 
  • Adobe today announced the commercial release of Firefly across Adobe Creative Cloud, Adobe Express and Adobe Experience Cloud applications after close to seven months in beta.

  • The standalone Firefly web application is also coming out of beta as part of the commercial release.

  • Alongside the commercial release of Firefly, Adobe also debuted GenStudio, an enterprise-focused solution that can transform the content supply chain of creative teams.

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