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Kyle Chua
Aug 31, 20222 min read

You Can Now Post NFTs Across Facebook, Instagram

Meta has finally rolled out non-fungible token (NFT) support across both Facebook and Instagram, giving you the ability to showcase your digital token collection to your friends and followers on the two platforms.

Credit: Meta

The new feature lets you connect your digital wallet to either of your accounts and share the tokens from your collection as posts. The posts themselves look like any other posts, except that they include a badge that labels your token as a "digital collectible". The NFT's creator and collector can also be automatically tagged in the post.


As of writing, the supported wallets include Rainbow, MetaMask, Trust Wallet, Coinbase Wallet and Dapper Wallet. Meanwhile, supported blockchains include Ethereum, Polygon and Flow. Meta said there are no fees associated with connecting your wallet to your account and posting or sharing tokens.


The tech media giant has been experimenting with NFTs on Instagram since May, and it has now expanded that support to Facebook, allowing you to post across both platforms. The goal of which is supposedly to give users a more mainstream platform to learn and engage with this emerging technology, and part of that is to let them share their digital tokens as posts, not just avatars, which was the route Twitter and Reddit took.

Credit: Meta

Social media platforms have been hopping on the NFT hype train since earlier this year. Twitter in January started letting its users set their digital tokens as their profile icons, which is displayed as a hexagonal-shaped image. Reddit then followed in July, opening an NFT marketplace, where users can buy exclusive NFTs that they could use as their avatars on and off the platform. The popular forum site, like Twitter, also allows users to set their own tokens as their avatar.


Meta expanding NFT support to Facebook is another step towards the company's push towards this new territory. CEO Mark Zuckerberg previously said the company also wants to let users display their NFTS as Instagram Stories and make them compatible with Spark AR. There have also been hints that Meta is working on its own marketplace for NFTs that'll perhaps compete with the likes of OpenSea.


However, one can't help but wonder about the timing of these additions as NFT sales have reportedly reached a new low amid the crypto crash. The trading volume in OpenSea, which is among the most popular digital token marketplaces in the world, has been down 99% in the last four months, with transactions worth US$2.7 billion in May declining to $9.34 million this past Sunday, as Fortune reports.

 

  • Meta has finally rolled out non-fungible NFT support across both Facebook and Instagram, giving you the ability to showcase your digital token collection to your friends and followers on the two platforms.

  • The new feature lets you connect your digital wallet to either of your accounts and share the tokens from your collection as posts.

  • The supported wallets so far include Rainbow, MetaMask, Trust Wallet, Coinbase Wallet and Dapper Wallet.

  • The tech media giant has been experimenting with NFTs on Instagram since May, and it has now expanded that support to Facebook.


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