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Xiaomi May Be Preparing to Roll Out Its Largest Smart TV Yet

Over the past few years, Chinese electronics company Xiaomi has been launching its most recent entries in the competitive smart TV market. One of these was the Redmi Smart TV Max, launched in March 2020. The 98-inch screen was probably one of the biggest on the market, but reports suggest the company might be up to something bigger: a 100-inch smart TV.

Redmi Smart TV Max 2020 model
Credit: Xiaomi Inc.

According to MySmartPrice, a new smart TV model by Xiaomi has appeared on several certification sites. One of these is maintained by the Bluetooth Special Interests Group (SIG), which sets the standards for this wireless technology. Here, a search of their Launch Studio database reveals that Xiaomi has obtained certification for a “Redmi Max 100-in Giant Screen TV” on 11 March 2022, with model number L100R8-MAX. The “core specification” number indicates that the new device will have Bluetooth 5.0 connectivity.

MySmartPrice also notes that the China Compulsory Certification (3C) database shows that Xiaomi’s new TV model received government approval last 3 March 2022. Apart from the size, however, nothing is known from that database about the new model’s specifications. This approval means that the model will be likely launched in China over the coming months.

Large smart TV models aren’t just Xiaomi’s stomping ground, though. Samsung’s recent line of Super Big TV screens had models that are mostly 85 inches large. The largest model, the Q900R, matched the Redmi Smart TV Max with its 98-inch size.

Samsung Q900R TV
Credit: Samsung

Samsung and its Korean competitor LG have also been aiming to outdo each other when it comes to producing large TV screens. For instance, Samsung launched “The Wall” in January 2020 at CES, with its MicroLED-based 292-inch monitor. Not to be outdone, however, LG unveiled its Extreme Home Cinema screen in late 2021, aimed at the ultra-luxury home market with its 324-inch size.

However, one of Xiaomi’s advantages is that it has a loyal domestic market waiting to buy even something as pricey as the 98-inch Redmi Smart TV Max. Xiaomi reported that in under four minutes of that model's launch, the company sold a thousand units. Each unit at that time cost around US$10,000, so the company made US$10,000,000 in 3 minutes, 28 seconds. Whether the new Redmi model will do just as well is something we will learn in a matter of months.

The Xiaomi Corporation is the world’s second-largest manufacturer of smartphones behind Samsung, a feat that pushed Apple down to third place. It produced its first smartphone in 2011 and eventually became China’s largest company in that market. Its smartphone sales success is partly due to the company’s ability to keep retail prices close to manufacturing and material costs.

Xiaomi has since branched out into a variety of electronic products including smart appliances, air purifiers, unmanned aerial vehicles and TVs. It has a presence in most Asian markets and has only recently entered the American market by selling its smart home products through Amazon. The company is aiming to enter the increasingly lucrative electric vehicle market, which is currently dominated by American manufacturer Tesla.

  • Chinese electronics company Xiaomi is reportedly ready to launch its newest and largest smart TV yet, with a 100-inch model supposedly meant to replace its current 98-inch Redmi Smart TV Max.

  • The new TV model received certification from the Bluetooth standards body and the Chinese government in early March, making it likely that a launch in China will happen within the year.

  • No details are available of the new model as of this time, apart from its use of Bluetooth 5.0 connectivity technology and the monitor size.

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