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X to Start Hiring Engineers in Japan, CEO Says

Updated: Jan 5

[Edited] In a recent post, Linda Yaccarino, the CEO of social media platform X (formerly known as Twitter), revealed that the company will begin hiring engineers in Japan.

Credit: Elon Musk

This move comes as X aims to expand its presence in the Japanese market and develop new functions and advertising products specifically tailored to the region.

Earlier reports from Nikkei indicated that X would initiate its engineer hiring process in 2024. The company plans to establish an app development team that will focus on creating mechanisms for low-cost ads, catering to the needs of small and midsize businesses in Japan.

X has faced challenges in retaining advertisers since its acquisition by Elon Musk in October 2022. In recent weeks, major brands such as Apple, Walt Disney, and Warner Bros Discovery have expressed concerns over the presence of antisemitic content on the platform, leading to an exodus of advertisers. However, Musk has offered a full apology and explanation regarding the issue, as quoted by Nikkei.

  • X announces plans to hire engineers in Japan to develop functions and advertising products for the local market.

  • The company aims to create mechanisms for low-cost ads and cater to small and midsize businesses in Japan.

  • X reinforces its commitment to addressing inappropriate content and ensuring a safer user experience.


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