top of page

TikTok Shop Launches in Japan Amid Uncertainty in US Market

  • Writer: tech360.tv
    tech360.tv
  • 10 hours ago
  • 2 min read

TikTok has launched its e-commerce platform in Japan, expanding its global presence as it faces an uncertain future in the United States.


Plants on shelves and counter in a kitchen setting. A ring light frames a phone. Text reads "TikTok Shop." Bright, natural atmosphere.
Credit: TIKTOK

The launch on Monday marks Japan as the 17th market for TikTok Shop, following previous rollouts in the US, the UK, Malaysia, Thailand, Singapore, the Philippines and Vietnam.


Credit: TikTokComms
Credit: TikTokComms

The move comes as TikTok’s parent company, ByteDance, continues to navigate pressure from the US government. Former President Donald Trump said on Monday that a buyer had been found for TikTok’s US operations, but the deal still requires approval from Beijing. The deadline for securing a local buyer has been extended twice, with the latest extension ending in October.


Credit: TikTokComms
Credit: TikTokComms

Japan’s e-commerce market is currently dominated by Rakuten and Amazon.com. TikTok aims to monetise its 33 million monthly users in the country by allowing them to purchase products directly through the app.


Users can buy items featured in videos or live streams by clicking the “Shop” tab. Influencers earn commissions on purchases made through their streams or affiliate links.


Merchants must verify their business details, complete eligibility checks, and set up payment and shipping options to register on TikTok Shop.


Several Japanese brands, including beauty device seller Ya-Man, fashion retailer Wego, make-up brand Kanebo Kate, Unilever and Nissin Foods, are preparing to open stores on the platform.


Local advertising firms are also offering consulting services to help merchants transition to TikTok Shop and improve performance analysis, according to media reports.


The launch adds another Chinese player to Japan’s e-commerce scene, which already includes platforms like Temu and Shein. Last year, Alibaba Group Holding introduced a cross-border service, Tao, for Japanese consumers.

  • TikTok Shop launched in Japan, its 17th market

  • Japan has 33 million monthly TikTok users

  • Users can buy products directly from videos and live streams


Source: SCMP

Comments


As technology advances and has a greater impact on our lives than ever before, being informed is the only way to keep up.  Through our product reviews and news articles, we want to be able to aid our readers in doing so. All of our reviews are carefully written, offer unique insights and critiques, and provide trustworthy recommendations. Our news stories are sourced from trustworthy sources, fact-checked by our team, and presented with the help of AI to make them easier to comprehend for our readers. If you notice any errors in our product reviews or news stories, please email us at editorial@tech360.tv.  Your input will be important in ensuring that our articles are accurate for all of our readers.

Tech360tv is Singapore's Tech News and Gadget Reviews platform. Join us for our in depth PC reviews, Smartphone reviews, Audio reviews, Camera reviews and other gadget reviews.

  • YouTube
  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • LinkedIn

© 2021 tech360.tv. All rights reserved.

bottom of page