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Target and Shopify Join Forces to Enhance Shopping Experience on Target.com

Target has partnered with Shopify to offer a selection of popular merchants and their products on Target Plus, the retailer's curated digital marketplace. Shopify merchants can now apply to sell their products on Target Plus through the Marketplace Connect app. Target will be the first mass retailer to bring select merchants' products into its physical stores, providing shoppers with more opportunities to discover new brands.

Target
Credit: Sarah Silbiger/Bloomberg

This partnership aims to bring a wider range of products to Target Plus, the retailer's curated digital marketplace. By teaming up with Shopify, Target will be able to offer customers an expanded assortment of new and trendy products from popular merchants such as True Classic and Caden Lane, all at affordable prices and with exceptional quality.


One of the key highlights of this partnership is that Target will become the first mass retailer to work with Shopify in bringing select merchants' products into its physical stores. This move will provide shoppers with even more opportunities to discover new brands and products while browsing through Target's physical locations.


Shopify merchants in the United States can now apply to sell their products on Target Plus through the Marketplace Connect app. This app enables merchants to seamlessly manage their orders and sell on leading marketplaces like Target Plus. By joining Target Plus, merchants gain access to a curated collection of products, instilling confidence in customers as they explore and shop Target's wide range of offerings.


Cara Sylvester, Executive Vice President and Chief Guest Experience Officer at Target, expressed her enthusiasm about the partnership, stating, "Target Plus invites consumers to explore a curated collection of products from vendors we trust, so they can shop our assortment with confidence. Our partnership with Shopify extends the breadth of thoughtfully designed and affordable items available to discover and enjoy as part of Target's distinctive mix of brands shoppers love."


Harley Finkelstein, President of Shopify, emphasized the importance of being present where customers are. He stated, "It's table stakes for merchants to be everywhere customers are, and as the world's leading retail operating system, we make it easier and more accessible for brands to sell directly to their customers on the best channels. Partnering with Target helps high-growth brands like Caden Lane and True Classic reach millions of new loyal customers and take their business to the next level."

 
  • Target has partnered with Shopify to offer a selection of popular merchants and their products on Target Plus, the retailer's curated digital marketplace.

  • Shopify merchants can now apply to sell their products on Target Plus through the Marketplace Connect app.

  • Target will be the first mass retailer to bring select merchants' products into its physical stores, providing shoppers with more opportunities to discover new brands.


Source: TARGET

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