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  • Cheryl Tan

Sony Showcases Prototype Car, 360 Reality Audio And More At CES 2020

Updated: Aug 19, 2021

The biggest surprise of Sony’s CES 2020 keynote was when a car was brought on stage. It’s the result of Sony’s VISION-S initiative, where 33 Sony sensors are embedded in the car to detect people who are either inside or outside of the car.

This provides driving support and helps to reduce collisions and other accidents. There are image sensors which are high sensitivity, high definition and with high dynamic range, Solid State LiDAR sensors as well as Time-of-Flight sensors inside the cabin.

360 Reality Audio was first showcased in late 2019, but now the lineup of Sony products that can support it has been expanded. The Sony booth has test products set up where visitors can experience it themselves and see how Sony’s technology uses ear scanning for headphones to deliver that sound, while there are also rooms to listen to how 360 Reality Audio would sound like on a soundbar and wireless speaker.

Sony also showed their newest 2020 BRAVIA televisions, with the new 8K LCD televisions having new features that were previously only found on the flagship MASTER Series televisions.

There’s the unique “Frame Tweeter” in the new Z8H series which embeds speakers in the slim frame and Sony claims it delivers a “sound-in-picture” experience. The A8H series also has a new feature called X-Motion Clarity, which reduces motion blur on fast-moving objects while remaining bright.

For more information on Sony’s CES offerings, check out Sony’s website.

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