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Snapchat Unveils Advanced Generative AI for Enhanced AR Effect

Snap introduces generative AI technology for enhanced AR effects on Snapchat. Users can now access AI-powered lenses created by AR developers. Upgraded Lens Studio reduces the time required to create AR effects and enables more complex work.

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Credit: REUTERS

The new tools will enable users to capture more realistic special effects when filming themselves using their phone cameras. By staying at the forefront of AR innovation, Snap hopes to outpace its social media competitors.


As a pioneer in the field of AR, Snap has been known for overlaying computerised effects onto real-world photos and videos. Despite being smaller than platforms like Meta, the company believes that offering more advanced and whimsical special effects, known as lenses, will attract new users and advertisers to Snapchat.


Snapchat users can now access AI-powered lenses created by AR developers. This update allows for more creative and engaging content on the platform. Additionally, Snap has introduced an upgraded version of its developer program, Lens Studio, which enables artists and developers to create AR features not only for Snapchat but also for other websites and apps.


Bobby Murphy, Snap's Chief Technology Officer, expressed excitement about the enhanced Lens Studio. He stated that the new tools not only expand the creative possibilities but are also user-friendly, allowing newcomers to quickly build unique experiences. The updated Lens Studio significantly reduces the time required to create AR effects, from weeks to just hours, while enabling the production of more complex work.


The latest version of Lens Studio includes a suite of generative AI tools, including an AI assistant to provide developers with assistance and answer their questions. Another tool allows artists to input a prompt and automatically generate a three-dimensional image for their AR lens, eliminating the need to start from scratch and develop a 3D model.


Snap's advancements in AR technology go beyond simple effects like placing a hat on a person's head in a video. The new tools enable AR developers to create more realistic lenses, such as seamlessly moving the hat along with the person's head and matching the lighting in the video.


Looking ahead, Snap has plans to expand AR experiences beyond just facial recognition. The company aims to create full-body AR experiences, including generating new outfits. Currently, this is a challenging task, but Snap is determined to push the boundaries of AR technology.

 
  • Snap introduces generative AI technology for enhanced AR effects on Snapchat.

  • Users can now access AI-powered lenses created by AR developers.

  • Upgraded Lens Studio reduces the time required to create AR effects and enables more complex work.


Source: REUTERS

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