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  • Kyle Chua

Singtel Launches 5G-Enabled Smart Retail Showcase

Singtel wants to help retail enterprises adopt technology solutions that'll improve operations and create more engaging customer experiences.

Credit: Singtel

The Asian mobile network operator launched Singapore's first 5G-enabled smart retail showcase featuring technology solutions from partner providers. These include SFX Corporation, Dabton, Matterport, Zühlke, Scandit and Eleos.


The solutions that are part of the showcase are deployed via Apple's new line-up of products, including iPhone 14 Pro, iPhone SE, iPad Pro and iPad Mini. They leverage the aforementioned products' capabilities to deliver easy-to-use solutions that are powered by machine learning and light detection and ranging (LiDAR), among other features.


Singtel's ultra-fast 5G network, meanwhile, enables the smart experience that connects the solutions to each other. The company's all-in-one enterprise platform for 5G, multi-edge computing (MEC) and cloud services, Singtel Paragon, can also manage the different retail applications. The platform can serve as a portal, where enterprises can conduct network analytics, manage connectivity and workloads, not to mention gain access to the Paragon Marketplace, where they can list or acquire retail applications for immediate deployment.

Credit: Singtel

"The pandemic has motivated retailers to become more innovative in engaging with customers, both online and through physical in-store experiences, driving retail enterprises to seek technology solutions to remain relevant and profitable," said Mr Dennis Wong, Vice President, Enterprise 5G and Platforms, Singtel. "With this showcase, enterprises can leverage Singtel’s high-speed connectivity and ultra-low latency 5G network and MEC solutions like Paragon, Apple products and partner technologies to explore innovative solutions that they can apply in their physical or online stores to help them differentiate themselves from the competition and grow their business in a digital economy."


Upon entering the showcase, a customer can use an iPad or iPhone to create and customise his or her digital avatar using SFX Corporation’s platform, RealityTransform, and interact with customer service using that avatar. Meanwhile, Dabton’s augmented and virtual reality solutions allow customers to shop in the virtual world through by developing a photorealistic, still-life digital twin of the physical store. Zühlke's solutions lets store associates and customers monitor real-time data like product information and inventory levels through an augmented reality interface. Eleos’ suite of retail management tools helps in managing back-of-house functions like real-time mobility order management and real-time inventory management, to name a couple of examples.

Credit: Singtel

The showcase is located at Singtel’s Centre of Digital Excellence (CODE) at Telepark, Tampines. It's about half the size of standard badminton court, comprising a front-of-house that simulates a typical retail fashion store and a back-of-house storeroom.


Retail enterprises interested in any of the technology solutions at the smart retail showcase may request to visit Singtel’s Enterprise 5G website or speak to a Singtel account manager. Financial assistance is also available via the Infocomm Media Development Authority’s 5G Grant.

 
  • Singtel launched Singapore's first 5G-enabled smart retail showcase featuring technology solutions from partner providers, like SFX Corporation, Dabton, Matterport, Zühlke, Scandit and Eleos.

  • The solutions that are part of the showcase are deployed via Apple's new line-up of products, including iPhone 14 Pro, iPhone SE, iPad Pro and iPad Mini.

  • They leverage the aforementioned products' capabilities to deliver easy-to-use solutions that are powered by machine learning and light detection and ranging (LiDAR), among other features.


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