Scarlett Johansson Denounces Viral AI Ad, Calls For Deepfake Ban

Renowned actress Scarlett Johansson has raised concerns over the proliferation of deepfakes, urging for a ban on the malicious use of AI-generated content. Johansson, a vocal advocate against hate speech and anti-semitism, expressed her worries about the potential dangers posed by AI-enhanced misinformation.

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In a statement to People, Johansson emphasised, “We must call out the misuse of AI, no matter its messaging. It is terrifying that the U.S. government is paralysed when it comes to passing legislation that protects all of its citizens against the imminent dangers of AI.”

The actress was recently featured in a fake ad alongside other celebrities like Mark Zuckerberg and Drake, where she was depicted wearing a T-shirt with controversial imagery and messaging. The ad, flagged as AI-generated, has garnered significant attention on social media platforms, accumulating millions of views and likes.

The Growing Proliferation Of AI-Generated Imagery And Deepfakes

While AI-generated content can serve as entertainment, the misuse of deepfakes for spreading misinformation and hate speech is a growing concern. Reports indicate a substantial increase in deepfake incidents, highlighting the urgent need for regulation and safeguards against the misuse of AI technology.

Scarlett Johansson's personal experience with deepfakes underscores the severity of the issue. In the past, she has faced unauthorised use of her likeness in AI applications, leading to legal actions and disputes with tech companies over the replication of her voice.

Is Banning AI Deepfakes A Good Idea?

Johansson joins a list of public figures, including Jordan Peterson, in advocating for stricter regulations on AI deepfakes. While opinions on the effectiveness of banning such technology vary among experts, there have been notable efforts to introduce legislation to combat the harmful effects of deepfakes, particularly in cases involving non-consensual use of individuals' images and voices.

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• Scarlett Johansson calls for a ban on deepfakes, citing concerns over the misuse of AI technology.

• The actress expresses alarm at the U.S. government's inaction in passing legislation to protect citizens from AI-related dangers.

• The proliferation of AI-generated imagery and deepfakes raises significant challenges in combating misinformation and hate speech.

Source: FORBES