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  • Lawrence Ng

Samsung Unveils Galaxy Z Flip3 Bespoke Edition, Galaxy Watch4 Bespoke Edition and More

At the Samsung Galaxy Unpacked Part 2 event, Samsung announced the Galaxy Z Flip3 Bespoke Edition, the Galaxy Watch4 Bespoke Edition, One UI 4 and Maison Kitsuné-themed wearables. Samsung's latest edition of the Galaxy Z Flip3 provides users with a level of customisation that has never been seen before from the technology company.

Credit: Samsung

For one, the Galaxy Z Flip3 Bespoke Edition allows you to choose the colour combination of your phone and they will assemble it before sending it to you. You can choose from among the front and back colours black, white, blue, pink and yellow to explore 49 possible colour combinations for the smartphone. As for the device's phone frame, you can pick a black or silver option.

The process behind producing the smartphone is quite interesting considering that the Galaxy Z Flip3 Bespoke Edition is made-to-order. First, the phone's colour panel is procured based on the consumer's preferences. Then, the body of the phone is assembled. At every step of the automated production process, the consumer's order is validated to make sure that the device is being built with the person's preferences in mind. After that, the back panel and the front panel are attached to the smartphone.

Credit: Samsung

According to Stephen Hawke, Director of Smartphone Product Strategy at Samsung Electronics America, this is the first time Samsung gave users this level of personalisation on their mobile device.

The Samsung Galaxy Z Flip3 will be available in Korea, the U.S., the U.K., Germany, France, Canada and Australia beginning 20 October 2021 for US$1,099, with the smartphone being exclusively sold on Samsung's website. The device comes with complimentary one-year protection with Samsung Care+.

Aside from that, Samsung unveiled One UI 4, which lets you choose the colour palette of your UI as well as extract the main colour of your wallpaper and lock screen and use that colour to personalise your UI. You can also place photos on your phone screen as widgets.

Credit: Samsung

Now if you want to customise your smartwatch, then you can do that with the Galaxy Watch4 Bespoke Studio on Samsung's website. It basically lets you order the Galaxy Watch4 Bespoke Edition, in which its face style and bands can be customised. Sadly, the smartwatch will only be rolled out in Korea, the U.S., the U.K., Germany, France, Canada and Australia beginning 20 October. The cost of the smartwatch will depend on the customisations you choose. To find out more, you can visit the link mentioned above.

Credit: Samsung

Last but not the least, the technology firm revealed its partnership with lifestyle brand Maison Kitsuné on the Galaxy Watch4 Maison Kitsuné Edition and the Galaxy Buds2 Maison Kitsuné Edition. These special-edition products will only be available in select markets starting 20 October, with the smartwatch being sold for US$399.99 and the earbuds coming with a US$250 price tag. There will only be a limited number of products available in regions where the devices will be sold.


Written by Sophia Lopez

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