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Samsung TV for the iGens | CES 2020

Updated: Aug 19, 2021

Just when you think we have pushed the limits of the TV form factor, Samsung shocks us all with the Samsung Sero. The one-of-a-kind Samsung Sero automatically changes the orientation of the TV, pivoting from landscape to portrait mode depending on what you’re watching.

Sounds like a smartphone? Well, it is inspired by today’s viewing habits, specifically Gen Z’s media consumption patterns on their smartphones.