OpenAI to Introduce Sora AI Video Controls, Monetisation for Content Owners
- tech360.tv
- Oct 6, 2025
- 2 min read
OpenAI will soon implement controls for content owners to manage character use in its Sora AI video-generating tool and plans to share revenue with those who grant permission. This initiative aims to address concerns around intellectual property and fair compensation for creators.
Chief Executive Sam Altman announced on his blog Friday that the artificial intelligence organisation will provide rights holders with more granular control over character generation. Options for copyright owners, including television, and movie studios, will include the ability to block character use.
This development comes amid increasing scrutiny of AI-generated content and its impact on intellectual property rights. Companies are navigating the balance between innovation and fair compensation for creators.
OpenAI launched Sora this week as a standalone application, initially available in the United States and Canada. Videos created within the app can be up to 10 seconds long.
The app allows users to create and share AI videos, potentially spun from copyrighted content, to social media-like streams. Its copyright policy is anticipated to generate tensions in Hollywood, with at least one major studio, Disney, already opting out of having its material appear in the app.
Mr. Altman also stated that OpenAI intends to introduce a revenue-sharing model for copyright holders who permit their characters to be generated by users. This strategy is driven by users creating significantly more video content than anticipated, often for niche audiences.
The Chief Executive acknowledged the revenue-sharing framework will require trial and error to establish. Implementation will begin soon, as OpenAI plans to test various approaches within Sora before rolling out a consistent model across its broader product suite.
Microsoft-backed OpenAI launched a Sora model for public use last year, expanding its multimodal AI technologies. This move competes with similar text-to-video tools offered by Meta and Alphabet’s Google.
Meta recently unveiled Vibes, a platform designed for users to create and share short-form, AI-generated videos.
OpenAI will offer content owners controls over character use in its Sora AI video app.
The organisation plans a revenue-sharing model for rights holders who permit character generation.
Chief Executive Sam Altman confirmed these plans on his blog Friday.
Source: REUTERS
